True stories, told live
The Moth (themoth.org) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 93rd percentile of 7581 Media & Entertainment brands.
The Moth is an American nonprofit organization dedicated to the art and craft of storytelling. It presents true, first-person stories told live on stage without notes, and shares them through live events, The Moth Radio Hour, and The Moth Podcast. Operating as a global platform, it connects audiences and storytellers through shared human experiences, blending community-based live events with broader media distribution via radio and podcasting.
| Brand Name | The Moth |
|---|---|
| Domain | themoth.org |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | This American Life (84/100), StoryCorps (88/100), Snap Judgment (79/100), RISK! (79/100), The Story Collider (57/100) |
Moz Domain Authority 75/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #105,077 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Moth has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Moth is a global nonprofit dedicated to storytelling. Find tickets to live storytelling events, listen to The Moth Radio Hour, and stream The Moth Podcast." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, Facebook, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is The Moth?", Claude could identify the brand as of August 2026. The Moth is a nonprofit organization dedicated to the art of storytelling, best known for its live storytelling events where people tell true, personal stories on stage without notes. It also produces The Moth Radio Hour, a popular public radio show and podcast that features high Best known for Live, true, first-person storytelling events and the associated Moth Radio Hour/podcast.
When asked "Best brands similar to The Moth?", Claude would recommend The Moth as of August 2026. It's a pioneering and widely respected name in the storytelling and spoken-word entertainment space, so it would naturally come up alongside similar brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Moth's main competitors in Media & Entertainment: This American Life (84/100), StoryCorps (88/100), Snap Judgment (79/100), RISK! (79/100), The Story Collider (57/100).
Sources: Brand Analyzer scan
The Moth offers live storytelling events where people share true, personal stories on stage without notes. It also produces The Moth Radio Hour, a radio program, and The Moth Podcast, both of which distribute these stories to a wider audience.
Sources: The Moth official site
The Moth is a global nonprofit organization dedicated to the art and craft of storytelling. It is known as an American storytelling podcast and media organization that also produces live events and a radio program.
Sources: The Moth official site
The Moth has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 66, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Moth official site
The Moth organizes live storytelling events where individuals tell true, first-person stories on stage without notes. It also produces and distributes these stories through The Moth Radio Hour and The Moth Podcast, reaching audiences through both community events and mass media formats.
Sources: The Moth official site
The Moth scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Moth official site
The Moth is known for its signature format of true, personal stories told live on stage without notes. It is widely recognized for The Moth Radio Hour and The Moth Podcast, which showcase these live storytelling performances to a broader audience.
Sources: The Moth official site
The Moth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Moth official site
The Moth is used by storytelling enthusiasts, podcast and radio listeners, and community members who attend live events, share personal stories, or seek authentic human experiences through media.
Sources: The Moth official site
The Moth is popular because it offers a unique platform for authentic, unscripted true stories told live without notes, creating an intimate connection between storytellers and audiences. Its distribution through live events, The Moth Radio Hour, and The Moth Podcast allows it to reach both local community members and a wider national or global audience seeking genuine human experiences.
Sources: The Moth official site
The Moth scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Moth has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is visibility (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #105,077 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Moth from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Moth: TEGNA (90/100), Blind (90/100), The Real News Network (90/100), theScore (90/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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