Time well wasted
The Poke (thepoke.co.uk) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 97th percentile of 24517 Media & Entertainment brands.
The Poke is a UK-based humour and satire website that curates fast-turnaround, topical content such as funny videos, tweets, and news from across the web. Its stated mission is to act as an 'antidote to the daily grind' by offering readers quick comedic distractions. It positions itself as the UK's biggest humour site, targeting UK internet users seeking light entertainment and satire related to current events and pop culture.
| Brand Name | The Poke |
|---|---|
| Domain | thepoke.co.uk |
| Industry | Media & Entertainment |
| Founded | 1998 |
| Headquarters | Roppongi Hills Mori Tower |
| Parent Company / Owner | Nintendo |
| Main Competitors | UNILAD (90/100), LADbible (87/100), The Onion (93/100), BoredPanda (87/100), Digg (91/100), BuzzFeed (85/100) |
Moz Domain Authority 72/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #299,126 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Poke has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Poke is the antidote to the daily grind delivering fast-turnaround topical distractions. We handpick the funniest stuff on the web. Time well wasted. #Antidote #Satire #Funny" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Poke?", Claude could identify the brand as of September 2026. The Poke is a British satirical entertainment website that publishes comedic articles, viral content roundups, and humorous takes on news and pop culture, often built around lists of funny tweets and social media reactions. Best known for curating funny tweets and viral social media moments into shareable comedy lists.
When asked "Best brands similar to The Poke?", Claude would recommend The Poke as of September 2026. It's a recognizable UK-based comedy content site that fits naturally alongside similar humor and viral content aggregators when discussing entertainment media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Poke's main competitors in Media & Entertainment: UNILAD (90/100), LADbible (87/100), The Onion (93/100), BoredPanda (87/100), Digg (91/100).
Sources: Brand Analyzer scan
The Poke has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 63, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Poke official site
The Poke was founded in 1998. The Poke operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Poke is headquartered in Roppongi Hills Mori Tower. The Poke operates in the Media & Entertainment category.
Sources: Wikidata
The Poke scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Poke official site
The Poke can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Poke official site
The Poke is owned by or part of Nintendo. The Poke operates in the Media & Entertainment category.
Sources: Wikidata
The Poke is a UK-based humour and satire website that curates trending funny content from across the internet, including videos, tweets, and news stories.
Sources: The Poke official site
The Poke handpicks and republishes topical, funny content-such as viral videos, social media posts, and humorous takes on news-delivering fast-turnaround entertainment to readers looking for a quick distraction from daily routines.
Sources: The Poke official site
The Poke scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Poke has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #299,126 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Poke from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Poke: The Moth (90/100), TheGamer (90/100), The Quint (90/100), The Real News Network (90/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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