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New York State Department of Labor (ny.gov) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Non-profit brands, in the 69th percentile of 11442 Government brands.
The New York State Department of Labor (NYSDOL) is a governmental agency established in 1911 that enforces labor law and administers unemployment insurance benefits in New York State. It provides education, consultation, and enforcement services to protect worker safety and help businesses comply with state labor laws. NYSDOL serves workers, job seekers, dislocated workers, youth, special populations, and businesses, offering programs aimed at strengthening the state's economy through fair labor practices and economic opportunity.
| Brand Name | New York State Department of Labor |
|---|---|
| Domain | ny.gov |
| Industry | Government, Non-profit |
| Founded | 1911 |
| Main Competitors | U.S. Department of Labor (88/100), California Employment Development Department, New Jersey Department of Labor and Workforce Development (84/100), Texas Workforce Commission, Pennsylvania Department of Labor & Industry, Illinois Department of Employment Security |
Moz Domain Authority 90/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
New York State Department of Labor appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "NYSDOL defends all New Yorkers from illness, injury, and injustice by providing education, consultation, and enforcement services that keep workers safe and help businesses comply …" (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is New York State?", Claude could identify the brand as of August 2026. New York State is a U.S. state government, and ny.gov is its official portal for state services like DMV, taxation, health, and business licensing. Best known for Being the official state government website for New York, providing access to public services like DMV and tax filing.
When asked "Best brands similar to New York State?", Claude would not surface New York State Department of Labor as of August 2026. It's a government entity, not a commercial brand, so it wouldn't come up in a discussion of best brands or companies to compare.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New York State Department of Labor's main competitors in Government: U.S. Department of Labor (88/100), New Jersey Department of Labor and Workforce Development (84/100).
Sources: Brand Analyzer scan
NYSDOL offers unemployment insurance benefits administration, labor law enforcement and compliance consultation, workplace safety education, and career and workforce development services. These services are directed at workers, job seekers, dislocated workers, youth, special populations, and businesses needing labor compliance support.
The New York State Department of Labor (NYSDOL) is a state government agency responsible for enforcing labor law and administering unemployment insurance benefits within New York State. Founded in 1911, it operates as part of New York's executive branch to protect workers and ensure businesses comply with state labor regulations.
New York State Department of Labor has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 54, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
New York State Department of Labor was founded in 1911. New York State Department of Labor operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New York State Department of Labor scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
As an official New York State government agency, NYSDOL operates under state law and public accountability structures, making it a trusted public authority for labor law enforcement and unemployment benefits administration. Its role as a regulatory and service body for workers and businesses is grounded in statutory authority rather than commercial interest.
New York State Department of Labor can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NYSDOL is used by New York State workers, job seekers, dislocated workers, youth, and special populations seeking employment or unemployment benefits, as well as businesses that need guidance on complying with New York State labor laws.
NYSDOL is known for administering unemployment insurance benefits and enforcing New York State labor laws, including workplace safety regulations and wage protections. It is also recognized for providing career services and workforce development programs to job seekers and businesses across the state.
New York State Department of Labor scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New York State Department of Labor has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 90/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify New York State Department of Labor from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
78 in October 2026, up from 69 in September 2026.
Ranked closest to New York State Department of Labor: National Volunteer Fire Council (NVFC) (78/100), Nursys (78/100), NYPA (New York Power Authority) (78/100), New York Small Business Development Centers (78/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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