A plataforma de e-commerce completa de verdade
Tray (tray.com.br) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, SaaS brands, Technology brands, in the 98th percentile of 21751 E-commerce brands.
Tray (tray.com.br) is a Brazilian e-commerce platform that enables entrepreneurs and merchants to create and manage online stores. It offers tools to unify a company's own online store, marketplace sales, and physical retail operations under a single management system. Positioned as one of the most complete e-commerce platforms in Brazil, it serves businesses ranging from beginners to established companies seeking to scale online sales and integrate multiple sales channels.
| Brand Name | Tray |
|---|---|
| Domain | tray.com.br |
| Industry | E-commerce, SaaS |
| Main Competitors | VTEX (89/100), Nuvemshop (86/100), Loja Integrada (86/100), Shopify (78/100), WooCommerce (97/100), BigCommerce (90/100), Magento (Adobe Commerce) (88/100) |
Moz Domain Authority 60/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Tray has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Monte sua loja virtual com a Tray, a plataforma de e-commerce mais completa do Brasil que oferece recursos avançados 19/mês." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ChatGPT-User, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Webflow.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Tray?", Claude could identify the brand as of September 2026. Tray is a Brazilian e-commerce platform that lets businesses create and manage online stores, offering tools for sales, marketing, payment integration, and marketplace connections. It's part of Locaweb Company and is widely used by small and medium-sized businesses in Brazil to l Best known for Being one of Brazil's leading e-commerce platform providers for small and medium businesses.
When asked "Best brands similar to Tray?", Claude would recommend Tray as of September 2026. It's a well-established and popular e-commerce platform choice in the Brazilian market, so it would naturally come up when discussing local alternatives to platforms like Shopify.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tray's main competitors in E-commerce: VTEX (89/100), Nuvemshop (86/100), Loja Integrada (86/100), Shopify (78/100), WooCommerce (97/100).
Sources: Brand Analyzer scan
Tray has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 71, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tray official site
Tray scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Tray official site
Tray can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tray official site
Tray is a Brazilian e-commerce platform available at tray.com.br. It is described as one of the most complete e-commerce platforms in Brazil, designed to help entrepreneurs build and manage online stores. The platform is offered as a SaaS solution, allowing businesses to set up virtual stores with advanced features for a monthly subscription fee starting around R$19/month, according to the site's own description.
Sources: Tray official site
Tray scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tray has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is visibility (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 60/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Tray from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tray: Travelzoo (90/100), TourRadar (90/100), Trulieve (90/100), Trustpilot (90/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.