USGS Brand Score: 83/100 — Strong Brand tier

Science for a changing world

USGS (usgs.gov) earns a Brand Analyzer score of 83 out of 100, placing it in the Strong Brand tier among Government brands. Among 446 Government brands analyzed, USGS ranks in the 96th percentile (category average 67, leader 93). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 56/100, Brand Authority 55/100.

Score breakdown — 7 dimensions

AI visibility

USGS scores 52/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 50/100

Trust — 44/100

Recommendation likelihood — 66/100

Recommendations

Peer brands: International Monetary Fund (IMF) (93/100), NASA (93/100), CA.gov (92/100), USPS (92/100), World Health Organization (WHO) (92/100).