Все товары в одном месте
Market.yandex (yandex.ru) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Technology brands, in the 32nd percentile of 9255 E-commerce brands.
Market.yandex (Яндекс Маркет) is a Russian e-commerce platform operated by Yandex, a Moscow-based technology company. It allows users to search, compare, and purchase products from a wide range of third-party sellers, offering price comparison, customer reviews, and delivery services integrated into the broader Yandex ecosystem. The platform positions itself as the largest online shopping platform in Russia, aimed at online shoppers seeking variety, competitive pricing, and convenient service.
| Brand Name | Market.yandex |
|---|---|
| Domain | yandex.ru |
| Industry | E-commerce, Technology |
| Founded | 1997 |
| Headquarters | Moscow |
| Parent Company / Owner | Yandex IJSC |
| CEO | Arkady Volozh |
| Main Competitors | Ozon (88/100), Wildberries (88/100), AliExpress Russia, Sbermegamarket, Amazon (89/100) |
Moz Domain Authority 93/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Помогать людям находить и покупать нужные товары по лучшим ценам в одном удобном месте." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Afisha.yandex?", Claude could identify the brand as of August 2026. Afisha.Yandex is Yandex's entertainment and events service, providing information on movie showtimes, theater performances, concerts, exhibitions and other events, along with the ability to buy tickets online, similar to Kinopoisk's ticketing features but integrated into Yandex's Best known for Aggregating movie, concert, and event listings with online ticket purchasing in Russia.
When asked "Best brands similar to Afisha.yandex?", Claude would recommend Market.yandex as of August 2026. It's a well known Russian service for finding and booking tickets to movies and events, relevant if discussing entertainment platforms in the Russian market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Market.yandex's main competitors in E-commerce: Ozon (88/100), Wildberries (88/100), Amazon (89/100).
Sources: Brand Analyzer scan
Market.yandex offers an online marketplace where users can search for and purchase a wide range of consumer products from multiple third-party sellers. Its services include price comparison across sellers, customer reviews, and delivery options, all designed to help shoppers find goods at competitive prices in one place.
Sources: Market.yandex official site
Market.yandex, known as Яндекс Маркет (Yandex Market), is a Russian online shopping platform owned by Yandex IJSC, a Moscow-based technology company. It serves as a marketplace where consumers can browse, compare, and purchase products from multiple sellers, functioning as part of the broader Yandex ecosystem of digital services.
Sources: Market.yandex official site
Market.yandex has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 57, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Market.yandex official site
Market.yandex was founded in 1997. Market.yandex operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Market.yandex is headquartered in Moscow. Market.yandex operates in the E-commerce category.
Sources: Wikidata
Market.yandex helps people find and purchase products at competitive prices by aggregating millions of items from various sellers on one platform. It provides tools for price comparison, displays customer reviews, and offers delivery options, all integrated within the Yandex ecosystem of services.
Sources: Market.yandex official site
Market.yandex scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Market.yandex official site
Market.yandex can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Market.yandex official site
Market.yandex is known for being one of the largest online shopping platforms in Russia, aggregating a wide assortment of products from numerous third-party sellers. It is recognized for its price comparison tools, customer review system, and integration with Yandex's broader technology ecosystem, including delivery logistics.
Sources: Market.yandex official site
Market.yandex is owned by or part of Yandex IJSC. Market.yandex operates in the E-commerce category.
Sources: Wikidata
Market.yandex is used by online shoppers in Russia who are looking for a wide selection of products, competitive prices, and convenient delivery services. Its user base consists of everyday consumers seeking to compare prices and reviews before making purchases across various product categories.
Sources: Market.yandex official site
Market.yandex is popular because it consolidates a large selection of products from many different sellers into a single platform, making it convenient for shoppers to compare prices and read reviews before buying. Its integration with the wider Yandex ecosystem and its positioning as one of Russia's largest online shopping platforms also contribute to its wide use among Russian consumers.
Sources: Market.yandex official site
Market.yandex scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Market.yandex has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 93/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Market.yandex from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
73 in September 2026, down from 76 in August 2026.
Ranked closest to Market.yandex: Yammak (73/100), 小红书 (Xiaohongshu) (73/100), Yellow Dog Flyfishing (73/100), Zavoli (73/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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