Crypto Inheritance and Backup, Simplified
Vault12 (vault12.com) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among Finance brands, Technology brands. Among 4959 Finance brands analyzed, Vault12 ranks in the 78th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 100/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 90/100, Brand Authority 28/100.
Moz Domain Authority 31/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,438,124 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vault12 is the pioneer in crypto inheritance management, helping everyday people set up legacy contacts for their bitcoin and ethereum crypto wallets. Safeguard your generational c…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Vault12 scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vault12 has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,438,124 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 31/100.
Ranked closest to Vault12: Lovat (82/100), Varicent (82/100), Vimly (82/100), Visible.vc (82/100).
A step up - brands to learn from: YNAB (91/100), XM (91/100).
Category leader: Les Echos (97/100).