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Kaspersky (kaspersky.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, SaaS brands, in the 82nd percentile of 54419 Technology brands.
Kaspersky is a Russian multinational cybersecurity and anti-virus company founded in 1997, headquartered in Moscow, and led by CEO Eugene Kaspersky. It provides threat intelligence and scanning tools, including the Kaspersky Threat Intelligence Portal, which allows users to scan files, domains, IP addresses, and URLs for malware and other cyber threats. The company serves individuals, IT professionals, and organizations seeking to verify the safety of digital assets against cyber threats.
| Brand Name | Kaspersky |
|---|---|
| Domain | kaspersky.com |
| Industry | Technology, SaaS |
| Founded | 1997 |
| Headquarters | Moscow |
| CEO | Eugene Kaspersky |
| Main Competitors | Norton (85/100), McAfee (91/100), Bitdefender (97/100), ESET (97/100), Trend Micro (96/100), Avast (95/100), Sophos (90/100), CrowdStrike (92/100), VirusTotal (84/100) |
Moz Domain Authority 91/100 vs category average 39 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Kaspersky has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Kaspersky Threat Intelligence Portal allows you to scan files, domains, IP addresses, and URLs for threats, malware, viruses" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Kaspersky?", Claude could identify the brand as of August 2026. Kaspersky is a Russian cybersecurity and antivirus software company founded in 1997 by Eugene Kaspersky, offering products like antivirus suites, endpoint protection, and threat intelligence services for consumers and businesses. Best known for Its antivirus and internet security software, and the government bans/restrictions it faced over alleged ties to Russian intelligence.
When asked "Best brands similar to Kaspersky?", Claude would not surface Kaspersky as of August 2026. While it's technically capable and well known, I'd be cautious recommending it given the security concerns and bans imposed by several governments (including the US) over potential Russian state influence.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kaspersky's main competitors in Technology: Norton (85/100), McAfee (91/100), Bitdefender (97/100), ESET (97/100), Trend Micro (96/100).
Sources: Brand Analyzer scan
Kaspersky has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 44, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kaspersky official site
Kaspersky was founded in 1997. Kaspersky operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kaspersky is headquartered in Moscow. Kaspersky operates in the Technology category.
Sources: Wikidata
Kaspersky scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Kaspersky official site
Kaspersky is a Russian multinational cybersecurity and anti-virus company founded in 1997 and headquartered in Moscow. It is led by CEO Eugene Kaspersky and operates in the technology and SaaS sectors, providing tools to detect and protect against cyber threats.
Sources: Kaspersky official site
Kaspersky develops cybersecurity solutions, including its Threat Intelligence Portal, which allows users to scan files, domains, IP addresses, and URLs to detect malware and other cyber threats. The platform is designed to help individuals and organizations identify risks and protect their systems and networks.
Sources: Kaspersky official site
Kaspersky can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kaspersky official site
Kaspersky offers cybersecurity products and services centered on threat detection, including its Threat Intelligence Portal for scanning files, domains, IP addresses, and URLs for malware and other cyber threats. The company's broader offerings fall under the technology and SaaS categories, targeting both individual and organizational users.
Sources: Kaspersky official site
Kaspersky's tools are used by individuals, IT professionals, and organizations that need to verify the safety of files, websites, or network addresses against malware and other cyber threats.
Sources: Kaspersky official site
Kaspersky is known for its anti-virus and cybersecurity software, as well as its Threat Intelligence Portal, which offers free scanning of files, domains, IP addresses, and URLs for malware and other threats. It is recognized globally as a major provider of cybersecurity tools for both consumers and enterprises.
Sources: Kaspersky official site
Kaspersky scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kaspersky has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 91/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kaspersky from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in October 2026, down from 89 in August 2026.
Ranked closest to Kaspersky: Karos (83/100), Karat (83/100), Katana (83/100), Katun (83/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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