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Vodafone (vodafone.it) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Telecommunications brands, Technology brands, in the 89th percentile of 1105 Telecommunications brands.
Vodafone (vodafone.it) is a telecommunications company operating in Italy, providing mobile telephony, Fibra, ADSL, and FWA internet services, as well as smartphones. It serves both private individuals and businesses, positioning itself as a leader in the Italian telecommunications sector. Its offerings focus on connectivity and technology solutions aimed at meeting the communication needs of a broad customer base across the country.
| Brand Name | Vodafone |
|---|---|
| Domain | vodafone.it |
| Industry | Telecommunications, Technology |
| Main Competitors | TIM (89/100), WindTre (89/100), Iliad (88/100), Fastweb (83/100) |
Moz Domain Authority 71/100 vs category average 46 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #8,360 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Vodafone has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Scopri le nostre migliori offerte di telefonia mobile, Fibra, ADSL e FWA; i nuovi Smartphone e i vantaggi Vodafone per Privati e Aziende." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Vodafone?", Claude could identify the brand as of August 2026. Vodafone Italia is the Italian branch of Vodafone Group, a major British multinational telecommunications company, offering mobile, broadband, and fixed-line services across Italy. Best known for Being one of the largest mobile network operators in Italy and globally, part of the UK-based Vodafone Group.
When asked "Best brands similar to Vodafone?", Claude would recommend Vodafone as of August 2026. It's one of the top telecom providers in Italy and a globally recognized brand, so it would naturally come up in any discussion of leading telecom companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vodafone's main competitors in Telecommunications: TIM (89/100), WindTre (89/100), Iliad (88/100), Fastweb (83/100).
Sources: Brand Analyzer scan
Vodafone has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 34, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vodafone official site
Vodafone offers mobile telephony services, Fibra and ADSL fixed broadband, Fixed Wireless Access (FWA) internet, and the latest smartphones, targeting both private consumers and business clients in Italy.
Sources: Vodafone official site
Vodafone scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Vodafone official site
Vodafone can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vodafone official site
Vodafone is a telecommunications company operating in Italy under the domain vodafone.it, offering mobile telephony, internet, and related technology services to private individuals and businesses.
Sources: Vodafone official site
Vodafone provides mobile telephony, Fibra, ADSL, and FWA internet services, along with smartphones, to private customers and businesses in Italy, aiming to deliver reliable connectivity and innovative communication solutions.
Sources: Vodafone official site
Vodafone's services are used by private individuals and businesses in Italy who require mobile telephony, internet connectivity (Fibra, ADSL, FWA), and smartphone devices.
Sources: Vodafone official site
Vodafone scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vodafone has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #8,360 (Tranco) and a Moz Domain Authority of 71/100. The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Vodafone from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vodafone: uBreakiFix (89/100), TIM (89/100), Kinetic by Windstream (89/100), WINDTRE (89/100).
A step up - brands to learn from: Webex by Cisco (91/100), Vodafone (91/100).
Category leader: GoTo (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.