Analytics for Microsoft 365 Adoption
Webtrends (webtrends.com) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among SaaS brands, Technology brands. Among 12358 SaaS brands analyzed, Webtrends ranks in the 94th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 83/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 78/100, AI Discoverability 90/100, Brand Authority 53/100.
Webtrends is a web analytics company founded in 1993 and headquartered in Portland, Oregon. It provides data measurement solutions focused on Microsoft 365 ecosystems, including SharePoint and custom web applications. The company delivers user-specific metrics and reporting to help organizations measure adoption, user engagement, and usage. Its analytics tools offer content insights designed to support relevance and accessibility strategies within digital workplace environments.
| Brand Name | Webtrends |
|---|---|
| Domain | webtrends.com |
| Industry | SaaS, Technology |
| Founded | 1993 |
| Headquarters | Portland |
| Main Competitors | Google Analytics, Adobe Analytics (83/100), Mixpanel, Piwik PRO, Matomo, Clicktale |
Moz Domain Authority 60/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #77,155 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Webtrends provides the data you need to measure adoption, user engagement, and usage of Microsoft 365 and custom apps." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Webtrends scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Webtrends has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #77,155 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Webtrends's main competitors include Google Analytics, Adobe Analytics (93/100), Mixpanel, Piwik PRO, Matomo. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Webtrends official site
Webtrends and Adobe Analytics are competitors in SaaS. Brand Analyzer scores Webtrends at 80/100 and Adobe Analytics at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Webtrends official site
Webtrends provides data measurement solutions that track adoption, user engagement, and usage of Microsoft 365 and custom web applications. It delivers user-specific metrics and reporting for SharePoint and web apps, enabling organizations to develop strategies that drive adoption and sustain engagement. The platform also offers content insights to help ensure that digital content remains relevant and accessible to users within Microsoft-based workplace environments.
Sources: Webtrends official site
Popular alternatives to Webtrends include Google Analytics, Adobe Analytics (93/100), Mixpanel, Piwik PRO, Matomo. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Webtrends official site
Webtrends offers analytics and reporting products focused on measuring adoption, user engagement, and usage within Microsoft 365 and custom web applications. Its services include user-specific metrics and reporting for SharePoint and web apps, content insights to ensure relevance and accessibility, and tools designed to help organizations develop and execute strategies for driving digital adoption and sustained user engagement within Microsoft ecosystems.
Sources: Webtrends official site
Webtrends is a web analytics company founded in 1993 and based in Portland, Oregon. It operates as a SaaS and technology provider specializing in digital analytics for Microsoft ecosystems. The company focuses on delivering meaningful, customizable data measurement tools tailored to organizations using Microsoft 365, SharePoint, and custom web applications. Its platform is positioned as a leading solution for understanding user adoption and engagement within digital workplace environments.
Sources: Webtrends official site
Webtrends has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 63, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Webtrends official site
Webtrends was founded in 1993. Webtrends operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Webtrends is headquartered in Portland. Webtrends operates in the SaaS category.
Sources: Wikidata
Webtrends scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Webtrends official site
Webtrends is used by organizations that have deployed Microsoft 365, SharePoint, and custom web applications and need detailed analytics on user adoption and engagement. Its target audience includes businesses and enterprises seeking insights into how employees and users interact with their Microsoft-based digital workplaces, particularly those looking to measure, improve, and report on the effectiveness of their digital adoption strategies.
Sources: Webtrends official site
Webtrends can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Webtrends official site
Webtrends is known for providing digital analytics solutions focused on the Microsoft ecosystem, particularly for SharePoint and Microsoft 365 environments. It is recognized for delivering user-specific metrics and customizable reporting that help organizations measure and improve digital adoption and engagement. Having been founded in 1993, it is also one of the longer-standing companies in the web analytics space, with a particular niche in enterprise Microsoft deployments.
Sources: Webtrends official site
Webtrends is popular among organizations that rely on Microsoft 365 and SharePoint because it provides specialized, user-specific analytics tailored to those platforms. Its ability to deliver customizable reporting and content insights that address adoption and engagement challenges in Microsoft environments makes it a relevant choice for enterprises seeking focused digital analytics rather than general-purpose web tracking tools.
Sources: Webtrends official site
Ranked closest to Webtrends: Wealth.com (80/100), Watershed (80/100), Zenlayer (80/100), Accruent (79/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).