Live Football Scores and Statistics
WhoScored (whoscored.com) earns a Brand Analyzer score of 73 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands. Among 2070 Media & Entertainment brands analyzed, WhoScored ranks in the 68th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 82/100, Visual Identity 90/100, Messaging Clarity 100/100, Trust Foundation 70/100, AI Discoverability 38/100, Brand Authority 46/100.
WhoScored is a digital football statistics platform available via website and Android app. It provides live scores, match results, and player ratings from top football leagues and competitions worldwide. The platform targets football fans, bettors, and enthusiasts with comprehensive statistical data, detailed player ratings, and match predictions. WhoScored positions itself as a leading source for advanced football statistics and live match data, serving both casual fans and those seeking betting insights.
| Brand Name | WhoScored |
|---|---|
| Domain | whoscored.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | SofaScore, Flashscore, FBref, ESPN FC (88/100), BBC Sport Football (96/100), Transfermarkt |
Moz Domain Authority 81/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "WhoScored brings you live scores, match results and player ratings from the top football leagues and competitions." (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, Facebook, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
WhoScored scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WhoScored has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 81/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WhoScored's main competitors include SofaScore, Flashscore, FBref, ESPN FC (88/100), BBC Sport Football. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: WhoScored official site
WhoScored and ESPN FC are competitors in Media & Entertainment. Brand Analyzer scores WhoScored at 73/100 and ESPN FC at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: WhoScored official site
WhoScored offers a website (whoscored.com) and an official Android application. Its core services include live scores, match results, player ratings, comprehensive football statistics, and match predictions. These products are designed to serve football fans and bettors seeking real-time match data and in-depth statistical analysis across top football leagues and competitions worldwide.
Sources: WhoScored official site
Popular alternatives to WhoScored include SofaScore, Flashscore, FBref, ESPN FC (88/100), BBC Sport Football. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: WhoScored official site
WhoScored is a football statistics website and Android application that operates at whoscored.com. It is positioned as a leading source for advanced football statistics and live match data. The platform falls within the Media & Entertainment and Sports & Fitness categories, serving football fans, bettors, and enthusiasts with data-driven insights into matches and players across top football leagues and competitions.
Sources: WhoScored official site
WhoScored has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 44, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WhoScored official site
WhoScored delivers live scores, match results, and detailed player ratings from top football leagues and competitions. The platform provides comprehensive football statistics and match data, offering fans and bettors the information they need to follow matches in real time and evaluate player performance. It also offers match predictions, enhancing both the fan experience and betting insights for its users.
Sources: WhoScored official site
WhoScored scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: WhoScored official site
WhoScored is used by football fans, bettors, and enthusiasts. Specifically, its target audience includes people seeking live scores and match results, those who want detailed player statistics and ratings, and individuals looking for match predictions to inform betting decisions. The platform is designed to serve both casual football followers and more analytically minded users who rely on advanced statistics.
Sources: WhoScored official site
WhoScored is known for its comprehensive football statistics, detailed player ratings, and live match data. It is recognized as a leading source for advanced football statistics, distinguishing itself through the depth and breadth of player and match data it provides. Its player rating system is a particularly notable feature, offering quantified assessments of player performance across top football leagues and competitions.
Sources: WhoScored official site
WhoScored can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WhoScored official site
WhoScored is popular because it delivers comprehensive football statistics, live scores, and detailed player ratings in one platform, catering to a broad audience of football fans, bettors, and enthusiasts. Its coverage of top football leagues and competitions, combined with match predictions and advanced statistics, makes it a valuable resource for those seeking both entertainment and data-driven betting insights.
Sources: WhoScored official site
Ranked closest to WhoScored: WEENstudio (73/100), Volley (73/100), New Wolsey Theatre (73/100), 011info.com (72/100).
A step up - brands to learn from: VERANDA (81/100), The Entertainment Software Association (81/100).
Category leader: Boston.com (97/100).