Protecting Wildlife & Marine Habitats
WildAid (wildaid.org) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Other brands, in the 97th percentile of 2717 Non-profit brands.
WildAid is a non-profit environmental organization dedicated to ending illegal wildlife trade and protecting marine and terrestrial habitats. Operating in 25 countries for over 20 years, it combines public awareness campaigns featuring global ambassadors with on-the-ground enforcement support to reduce both the supply and demand sides of wildlife trafficking. Its work spans anti-poaching efforts, marine protection, and demand-reduction campaigns aimed at reducing consumption of wildlife products such as ivory and shark fin.
| Brand Name | WildAid |
|---|---|
| Domain | wildaid.org |
| Industry | Non-profit, Other |
| Headquarters | Montgomery Street |
| Main Competitors | World Wildlife Fund (84/100), Wildlife Conservation Society (84/100), Oceana (91/100), Conservation International (87/100), Natural Resources Defense Council (83/100), TRAFFIC |
Moz Domain Authority 70/100 vs category average 51 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #305,405 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
WildAid has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "WildAid funds wildlife and marine conservation across 25 countries, fighting poaching and reducing demand for wildlife products for over 20 years." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is WildAid?", Claude could identify the brand as of August 2026. WildAid is a nonprofit focused on ending the illegal wildlife trade and protecting marine and terrestrial wildlife, best known for its public awareness campaigns using celebrities to reduce demand for products like shark fin soup and ivory. It also supports marine protected areas Best known for Its 'When the Buying Stops, the Killing Can Too' campaign against ivory and shark fin consumption.
When asked "Best brands similar to WildAid?", Claude would recommend WildAid as of August 2026. It's a well-regarded and distinctive organization in wildlife conservation, especially for its demand-reduction and marine protection work, so it fits naturally alongside groups like WWF or Wildlife Conservation Society.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WildAid's main competitors in Non-profit: World Wildlife Fund (84/100), Wildlife Conservation Society (84/100), Oceana (91/100), Conservation International (87/100), Natural Resources Defense Council (83/100).
Sources: Brand Analyzer scan
WildAid is a non-profit environmental organization focused on wildlife and marine conservation. It works to end illegal wildlife trade and protect habitats by reducing demand for wildlife products and strengthening enforcement, operating across 25 countries for more than 20 years.
Sources: WildAid official site
WildAid has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 66, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WildAid official site
WildAid is headquartered in Montgomery Street. WildAid operates in the Non-profit category.
Sources: Wikidata
WildAid funds and runs conservation programs that fight poaching and illegal wildlife trade. It runs public awareness campaigns, often featuring global ambassadors, to reduce consumer demand for wildlife products, while also supporting marine protection and enforcement efforts on the ground in 25 countries.
Sources: WildAid official site
WildAid scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: WildAid official site
WildAid can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WildAid official site
WildAid offers conservation-focused programs rather than commercial products, including public awareness and demand-reduction campaigns, marine protection initiatives, and support for anti-poaching enforcement in 25 countries.
Sources: WildAid official site
WildAid is known for its high-profile public awareness campaigns that use celebrity and global ambassadors to reduce demand for wildlife products like ivory and shark fin, combined with direct marine and terrestrial conservation programs across 25 countries.
Sources: WildAid official site
WildAid's work reaches conservation-minded individuals, donors, policymakers, and global citizens interested in wildlife protection, ocean conservation, and biodiversity issues.
Sources: WildAid official site
WildAid scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WildAid has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (66/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #305,405 (Tranco). In a live check, Claude could already identify WildAid from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WildAid: The Holy See (90/100), URAC (90/100), WIPO - World Intellectual Property Organization (90/100), WNYC (90/100).
A step up - brands to learn from: Workaway (91/100), American Red Cross (91/100).
Category leader: PBS (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.