World's Leading WordPress AI Form Builder
WPForms (wpforms.com) earns a Brand Analyzer score of 78 out of 100, placing it in the Brand-Ready tier among SaaS brands, Technology brands. Among 12358 SaaS brands analyzed, WPForms ranks in the 91st percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 65/100, AI Discoverability 97/100, Brand Authority 53/100.
WPForms is a WordPress forms plugin founded in 2016. It serves over 6,000,000 users and provides an AI-powered, drag-and-drop form builder for creating online forms and surveys. The plugin is designed for WordPress users ranging from individual website owners to professionals and agencies. It features conditional logic, third-party integrations, and an emphasis on ease of use combined with advanced functionality, positioning itself as a high-performance solution at accessible price points.
| Brand Name | WPForms |
|---|---|
| Domain | wpforms.com |
| Industry | SaaS, Technology |
| Founded | 2016 |
| Main Competitors | Gravity Forms, Ninja Forms, Formidable Forms, Contact Form 7, Typeform, JotForm |
Moz Domain Authority 52/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #20,854 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "WPForms is the best AI-powered WordPress forms plugin, trusted by over 6,000,000+ users. Easily create powerful WordPress forms with our AI + drag & drop online form builder." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
WPForms scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WPForms has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (85/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #20,854 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WPForms is an AI-powered WordPress forms plugin founded in 2016. It is described as the world's best WordPress forms plugin and is trusted by over 6,000,000 users. It falls under the SaaS and Technology categories and is designed to make building online forms and surveys straightforward for WordPress users of all skill levels.
Sources: WPForms official site
WPForms's main competitors include Gravity Forms, Ninja Forms, Formidable Forms, Contact Form 7, Typeform. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: WPForms official site
WPForms offers an AI-powered WordPress forms plugin that includes a drag-and-drop online form builder. Key features of the product include AI-assisted form creation, conditional logic, and third-party integrations. The platform is used to build online forms and surveys. It is delivered as a SaaS-oriented plugin for the WordPress platform, targeting both individual users and professional agencies.
Sources: WPForms official site
WPForms enables users to create online forms and surveys directly within WordPress. It provides a drag-and-drop form builder enhanced with AI capabilities, along with features such as conditional logic and third-party integrations. The platform is designed to help professionals and website owners build powerful, functional forms without requiring advanced technical knowledge.
Sources: WPForms official site
Popular alternatives to WPForms include Gravity Forms, Ninja Forms, Formidable Forms, Contact Form 7, Typeform. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: WPForms official site
WPForms has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 65, recommendation 85). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WPForms official site
WPForms is known for being an easy-to-use, AI-powered WordPress form builder trusted by over 6,000,000 users. It is recognized for combining a drag-and-drop interface with advanced features like conditional logic and integrations, all while maintaining high performance without high costs. Its large user base and positioning as the most user-friendly WordPress forms plugin are central to its reputation.
Sources: WPForms official site
WPForms was founded in 2016. WPForms operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
WPForms is popular because it combines ease of use with powerful features, offering a drag-and-drop interface enhanced by AI, conditional logic, and integrations. It is designed to serve a wide range of users - from individual WordPress website owners to professional agencies - and positions itself as delivering high performance without high costs. Its reported user base of over 6,000,000 reflects broad market adoption.
Sources: WPForms official site
WPForms is used by WordPress users, website owners, professionals, and agencies who need to build online forms and surveys. The platform targets a broad audience ranging from individuals managing personal or business websites to professional teams building complex, integrated form solutions. Its user base is reported to exceed 6,000,000 users globally.
Sources: WPForms official site
WPForms and Gravity Forms are competitors in SaaS. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: WPForms official site
Based on available facts, WPForms reports a user base of over 6,000,000 users, which indicates broad adoption within the WordPress ecosystem. It has been operating since 2016, giving it a multi-year track record. The scale of its user base and longevity in the market suggest it is a credible and widely relied-upon tool, though independent audit or security certification details are not provided in the available facts.
Sources: WPForms official site
WPForms scores 85/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: WPForms official site
WPForms can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WPForms official site
Ranked closest to WPForms: WinMagic (78/100), Wealthbox (78/100), Xeneta (78/100), Xenial (78/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).