Yad2 Brand Score: 80/100 — Brand-Ready tier
Israel's Largest Classifieds Marketplace
Yad2 (yad2.co.il) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Real Estate brands. Among 2145 E-commerce brands analyzed, Yad2 ranks in the 92th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 88/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 79/100, AI Discoverability 77/100, Brand Authority 53/100.
Score breakdown — 7 dimensions
- Name Quality — 90/100
- Digital Presence — 88/100
- Visual Identity — 97/100
- Messaging Clarity — 95/100
- Trust Foundation — 79/100
- AI Discoverability — 77/100
- Brand Authority — 53/100
AI visibility
Yad2 scores 71/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Visibility — 76/100
- Wikipedia presence — 40/40
- Wikidata entity — 21/25
- Web popularity (Tranco) — 15/20
- Reddit visibility — 0/15
Trust — 62/100
- Domain Authority — 15/30
- Backlink trust (spam score) — 7/10
- Schema.org structured data — 14/25
- Knowledge graph anchors (sameAs) — 12/15
- llms.txt convention — 10/10
- Reddit sentiment (heuristic) — 4/10
Recommendation likelihood — 73/100
- robots.txt AI bot permissions — 30/30
- Sitemap.xml presence — 10/10
- Help center / Docs hub — 0/15
- FAQ presence — 3/15
- Category-relative authority — 20/20
- Category leader signals — 10/10
Recommendations
- Establish your social media presence — Create profiles on major platforms (LinkedIn, X, Instagram, Facebook, YouTube) using a consistent handle derived from your brand name. Link to them from your website footer. (impact: medium, effort: quick_win)
- Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
- Consider multi-language support — Add hreflang tags or a language switcher to serve international audiences. This signals global brand reach. (impact: low, effort: major)
Peer brands: Atom (97/100), Booking.com (97/100), LEGO (97/100), Logitech (97/100), Target (96/100).