Israel's Largest Classifieds Marketplace
Yad2 (yad2.co.il) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Real Estate brands. Among 2261 E-commerce brands analyzed, Yad2 ranks in the 91st percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 88/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 79/100, AI Discoverability 77/100, Brand Authority 53/100.
Yad2 (yad2.co.il) is Israel's leading online classifieds platform, operating under the AVIV Group. It connects buyers, sellers, renters, job seekers, and individuals seeking second-hand goods through the largest selection of real estate listings, vehicles, employment opportunities, and used products in Israel. The platform is designed to ensure users do not miss valuable opportunities, offering a broad and accessible marketplace across multiple categories including real estate and e-commerce.
| Brand Name | Yad2 |
|---|---|
| Domain | yad2.co.il |
| Industry | E-commerce, Real Estate |
| Parent Company / Owner | AVIV Group |
| Main Competitors | Homeless, Winwin, Facebook Marketplace (83/100), Madlan, AllJobs, OnMap |
Moz Domain Authority 47/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #7,990 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Yad2 has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "קונים, מוכרים ומוצאים עבודה עם המגוון הגדול בארץ של דירות למכירה ודירות להשכרה, רכבים, משרות ומוצרי יד שנייה. יש הזדמנויות שאסור לפספס" (Meta description: 22 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Yad2 scores 71/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yad2 has a moderate AI-visibility profile at 71/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (76/100) and its weakest is trust (62/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #7,990 (Tranco).
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yad2 offers classifieds and marketplace services across several categories: real estate listings including apartments for sale and for rent, vehicle listings, job postings and employment search tools, and second-hand goods listings. The platform operates as an online hub where both private individuals and businesses can post and browse listings across these categories, all within a single digital environment.
Sources: Yad2 official site
Yad2's main competitors include Homeless, Winwin, Facebook Marketplace (93/100), Madlan, AllJobs. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Yad2 official site
Yad2 and Facebook Marketplace are competitors in E-commerce. Brand Analyzer scores Yad2 at 80/100 and Facebook Marketplace at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Yad2 official site
Yad2 is Israel's leading online classifieds platform, accessible at yad2.co.il, and owned by the AVIV Group. It serves as a digital marketplace where Israeli users can buy, sell, rent, find jobs, and discover second-hand goods. The platform positions itself as offering the largest variety of listings in Israel across multiple categories, including real estate, vehicles, employment, and used products.
Sources: Yad2 official site
Yad2 connects buyers, sellers, renters, job seekers, and individuals looking for second-hand products through an online classifieds platform. It facilitates transactions and searches across key categories: properties for sale and rent, vehicles, job listings, and second-hand goods. The platform aims to provide the widest selection available in Israel, making it easier for users to find or post opportunities without missing out.
Sources: Yad2 official site
Popular alternatives to Yad2 include Homeless, Winwin, Facebook Marketplace (93/100), Madlan, AllJobs. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Yad2 official site
Yad2 has moderate AI-search visibility, scoring 71/100 on Brand Analyzer's AI visibility composite (visibility 76, trust 62, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yad2 official site
Yad2 is known for being the leading online classifieds platform in Israel, offering the largest selection of real estate listings (both for sale and for rent), vehicles, job opportunities, and second-hand items. It is recognized as the go-to marketplace for Israelis looking to buy, sell, or find work, and is associated with broad inventory and accessible listings across multiple categories.
Sources: Yad2 official site
Yad2 is used by Israeli buyers and sellers of real estate and vehicles, renters and landlords, job seekers and employers, and individuals looking to buy or sell second-hand products. Its target audience encompasses a broad segment of the Israeli public - anyone engaging in commerce, property transactions, employment searches, or the exchange of used goods within Israel.
Sources: Yad2 official site
Yad2 scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Yad2 official site
Yad2 is popular because it offers the largest selection of real estate, vehicles, jobs, and second-hand goods in Israel, making it a one-stop destination for a wide range of buying, selling, renting, and job-seeking needs. Its broad inventory and ease of use ensure that Israeli users can find relevant opportunities without having to visit multiple platforms, reinforcing its position as the leading classifieds destination in the country.
Sources: Yad2 official site
Yad2 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yad2 official site
Yad2 is owned by or part of AVIV Group. Yad2 operates in the E-commerce category.
Sources: Wikidata
Ranked closest to Yad2: Woodland (80/100), Wild (80/100), 1stDibs (79/100), Aaron's (79/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).