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Shufersal (yesh.co.il) earns a Brand Analyzer score of 46 out of 100, placing it in the Early Stage tier among E-commerce brands. Among 2261 E-commerce brands analyzed, Shufersal ranks in the 2nd percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 29/100, Visual Identity 70/100, Messaging Clarity 71/100, Trust Foundation 19/100, AI Discoverability 18/100, Brand Authority 45/100.
Shufersal is an Israeli supermarket chain founded in 1958 and headquartered in Rishon LeZion. It operates in the e-commerce category through the website yesh.co.il. The site description, mission, value proposition, and positioning could not be extracted from an error page, and no further details on operations or audience are available from the provided facts.
| Brand Name | Shufersal |
|---|---|
| Domain | yesh.co.il |
| Industry | E-commerce |
| Founded | 1958 |
| Headquarters | Rishon LeZion |
| Main Competitors | Tnuva (51/100), Strauss Group (62/100), Osem (60/100), Rami Levy (68/100), Victory |
Moz Domain Authority 23/100 vs category average 29 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,548,425 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Shufersal has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Unable to extract mission from error page." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Shufersal scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Shufersal has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (12/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,548,425 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 23/100, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Shufersal is an Israeli supermarket chain founded in 1958 and headquartered in Rishon LeZion. It is categorized under e-commerce and operates the website yesh.co.il.
Sources: Shufersal official site
Shufersal's main competitors include Tnuva (51/100), Strauss Group (62/100), Osem (60/100), Rami Levy (68/100), Victory. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Shufersal official site
Shufersal and Rami Levy are competitors in E-commerce. Brand Analyzer scores Shufersal at 46/100 and Rami Levy at 68/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Shufersal official site
Popular alternatives to Shufersal include Tnuva (51/100), Strauss Group (62/100), Osem (60/100), Rami Levy (68/100), Victory. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Shufersal official site
Shufersal has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 12, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Shufersal official site
Shufersal was founded in 1958. Shufersal operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Shufersal is headquartered in Rishon LeZion. Shufersal operates in the E-commerce category.
Sources: Wikidata
Shufersal scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Shufersal official site
Shufersal operates as an Israeli supermarket chain. No additional details on its activities are provided beyond the knowledge-graph description and founding information.
Sources: Shufersal official site
Shufersal can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Shufersal official site
Ranked closest to Shufersal: ScentPlusHome (46/100), PSK Global Exports (46/100), BridgeLinx (45/100), LNXVEX (45/100).
A step up - brands to learn from: Zeneverzum (56/100), Voltsrides (56/100).
Category leader: Atom (97/100).