ほぼ毎日、読んで楽しむウェブサイト
ほぼ日 (Hobonichi) (1101.com) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands. Among 4125 Media & Entertainment brands analyzed, ほぼ日 (Hobonichi) ranks in the 64th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 97/100, Messaging Clarity 75/100, Trust Foundation 88/100, AI Discoverability 55/100, Brand Authority 55/100.
ほぼ日 (Hobonichi) is a natural number. 糸井重里が主宰し、毎日休まず更新するコンテンツとものづくりを通じて、日常に小さな発見と楽しみを届ける。.
| Brand Name | ほぼ日 (Hobonichi) |
|---|---|
| Domain | 1101.com |
| Industry | Media & Entertainment, E-commerce |
| Founded | 1998-06-06 |
| Main Competitors | Moleskine (92/100), Midori (70/100), Muji (82/100), Filofax (90/100), Itoya, note |
Moz Domain Authority 70/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #34,996 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
ほぼ日 (Hobonichi) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "糸井重里が主宰するウェブサイト。1998年６月６日創刊以来、一日も休まず更新しています。糸井重里の日替わりエッセイ「今日のダーリン」／有名無名を問わずたくさんのゲストが登場するコンテンツ／「ほぼ日手帳」などのグッズも発売中。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
ほぼ日 (Hobonichi) scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ほぼ日 (Hobonichi) has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (34/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #34,996 (Tranco) and a Moz Domain Authority of 70/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ほぼ日 (Hobonichi) from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is ほぼ日 (Hobonichi)?", Claude could identify the brand as of August 2026. Hobonichi is a Japanese media and lifestyle company founded by writer and creative director Shigesato Itoi, originally launched in 1998 as the web publication 'Hobonichi Itoi Shimbun' (Almost Daily Itoi News). It has since grown into a broader brand known for essays, interviews, Best known for The Hobonichi Techo, a widely popular Japanese daily planner and notebook.
When asked "Best brands similar to ほぼ日 (Hobonichi)?", Claude would recommend ほぼ日 (Hobonichi) as of August 2026. It's a distinctive example of a media company that successfully expanded into product design and e-commerce, making it relevant when discussing unique Japanese media or lifestyle brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ほぼ日 (Hobonichi)'s main competitors include Moleskine (92/100), Midori (70/100), Muji (82/100), Filofax (90/100), Itoya. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
ほぼ日 (Hobonichi) and Moleskine are competitors in Media & Entertainment. Brand Analyzer scores ほぼ日 (Hobonichi) at 80/100 and Moleskine at 92/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to ほぼ日 (Hobonichi) include Moleskine (92/100), Midori (70/100), Muji (82/100), Filofax (90/100), Itoya. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
ほぼ日は、糸井重里による日替わりエッセイ「今日のダーリン」や、著名人・一般人を含む多様なゲストによる読み物コンテンツを提供するウェブメディアを運営しています。また、「ほぼ日手帳」をはじめとするオリジナルの手帳やライフスタイル雑貨をEコマースで企画・販売しています。
Sources: ほぼ日 (Hobonichi) official site
ほぼ日 (Hobonichi) has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 34, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ほぼ日 (Hobonichi) official site
ほぼ日(Hobonichi)は、コピーライターの糸井重里が主宰する日本のウェブサイト・メディアブランドで、1998年6月6日の創刊以来毎日更新を続けているコンテンツサイトです。エッセイなどの読み物コンテンツと、オリジナル商品の販売を組み合わせたメディア兼ライフスタイルブランドとして知られています。
Sources: ほぼ日 (Hobonichi) official site
ほぼ日は、糸井重里による日替わりエッセイ「今日のダーリン」や、著名人・一般人を含む多様なゲストが登場する読み物コンテンツを毎日休まず配信するウェブメディアを運営しています。同時に、「ほぼ日手帳」をはじめとするオリジナルの手帳や雑貨をEコマースで企画・販売する事業も行っています。
Sources: ほぼ日 (Hobonichi) official site
ほぼ日 (Hobonichi) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ほぼ日 (Hobonichi) official site
ほぼ日は、1998年から一日も休まず更新を続けているという継続性と、糸井重里による日替わりエッセイ「今日のダーリン」で知られています。また、ロングセラー商品となっている「ほぼ日手帳」の企画・販売でも広く認知されており、メディアとものづくりを組み合わせたユニークなブランドとして知られています。
Sources: ほぼ日 (Hobonichi) official site
ほぼ日 (Hobonichi) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ほぼ日 (Hobonichi) official site
ほぼ日は、日々の読み物やエッセイを楽しみたい人、糸井重里のファン、そして手帳やライフスタイル雑貨に関心のある幅広い年齢層の一般消費者に利用されています。
Sources: ほぼ日 (Hobonichi) official site
Ranked closest to ほぼ日 (Hobonichi): 10bet (80/100), Acceleration Partners (80/100), Ad Fontes Media (80/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).