Atlanta news and weather, live
11Alive (11alive.com) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, in the 97th percentile of 14770 Media & Entertainment brands.
11Alive is the branding for WXIA, an NBC-affiliated television station serving Atlanta, Georgia, and its surrounding metro area. It provides breaking news, weather forecasts, traffic updates, and investigative journalism focused on the local community. The station emphasizes live coverage and accountability reporting, positioning itself as a trusted source for residents in Atlanta, Marietta, Sandy Springs, Decatur, and nearby areas seeking timely local information.
| Brand Name | 11Alive |
|---|---|
| Domain | 11alive.com |
| Industry | Media & Entertainment |
| Main Competitors | WSB-TV (84/100), FOX 5 Atlanta (78/100), CBS46 (85/100), The Atlanta Journal-Constitution (95/100), Atlanta News First |
Moz Domain Authority 85/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #26,101 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
11Alive has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "WXIA (Atlanta) - 11Alive is your source for breaking news, Georgia weather, traffic, and live coverage in Atlanta and across the metro area. Get the latest u..." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is 11Alive?", Claude could identify the brand as of September 2026. 11Alive is the branding for WXIA-TV, the NBC-affiliated television station in Atlanta, Georgia, owned by TEGNA, providing local news, weather, and investigative reporting for the metro Atlanta area. Best known for Local Atlanta news coverage as WXIA-TV, NBC affiliate.
When asked "Best brands similar to 11Alive?", Claude would recommend 11Alive as of September 2026. It's a well-known and long-established local news brand in a major U.S. market, making it a natural example of a regional media outlet.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
11Alive's main competitors in Media & Entertainment: WSB-TV (84/100), FOX 5 Atlanta (78/100), CBS46 (85/100), The Atlanta Journal-Constitution (95/100).
Sources: Brand Analyzer scan
11Alive offers local news broadcasts, breaking news updates, Georgia weather forecasts, traffic reports, and investigative/accountability journalism, delivered through television broadcast and its digital platform at 11alive.com.
Sources: 11Alive official site
11Alive is the on-air and digital brand of WXIA, an NBC-affiliated television station that serves Atlanta, Georgia, and the surrounding metro area. It delivers local news, weather, and community-focused reporting to residents of the region.
Sources: 11Alive official site
11Alive has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 50, trust 54, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 11Alive official site
11Alive provides breaking news coverage, severe weather alerts, traffic updates, and investigative journalism for Atlanta and its surrounding communities. It offers live broadcast and digital content aimed at keeping residents informed about local events, weather conditions, and accountability stories affecting the metro area.
Sources: 11Alive official site
11Alive scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 11Alive official site
11Alive can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 11Alive official site
11Alive is used by residents of Atlanta and surrounding communities such as Marietta, Sandy Springs, and Decatur who seek local news, weather updates, and community-focused reporting.
Sources: 11Alive official site
11Alive is known for its role as a trusted local news source in Atlanta, particularly for its live breaking news coverage, Georgia weather reporting, and in-depth investigative journalism focused on community accountability issues.
Sources: 11Alive official site
11Alive scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
11Alive has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is visibility (50/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #26,101 (Tranco) and a Moz Domain Authority of 85/100. The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 11Alive from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 11Alive: YouVersion (92/100), Women's Health (92/100), 20 Minutes (91/100), accesso (91/100), WEB.DE (92/100), Activision (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.