We're here to yarn, no judgement
13YARN (13yarn.org.au) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Non-profit brands, in the 19th percentile of 8096 Healthcare brands.
13YARN (13 92 76) is an Australian crisis support line dedicated to Aboriginal and Torres Strait Islander peoples. It offers free, confidential, culturally safe support 24/7, connecting callers with Aboriginal or Torres Strait Islander Crisis Supporters who provide non-judgemental listening and help identify options for ongoing support. It operates in the healthcare and non-profit sectors, serving individuals in crisis as well as their family and friends.
| Brand Name | 13YARN |
|---|---|
| Domain | 13yarn.org.au |
| Industry | Healthcare, Non-profit |
| Main Competitors | Lifeline Australia (82/100), Beyond Blue (84/100), Suicide Call Back Service (74/100), Kids Helpline (78/100), MensLine Australia (70/100) |
Moz Domain Authority 43/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #563,618 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Call 13YARN (13 92 76) We are here to provide crisis support 24/7 to yarn with you without judgement and provide a confidential, culturally safe space to yarn about your needs, wor…" (Meta description: 77 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
13YARN's main competitors in Healthcare: Lifeline Australia (82/100), Beyond Blue (84/100), Suicide Call Back Service (74/100), Kids Helpline (78/100), MensLine Australia (70/100).
Sources: Brand Analyzer scan
13YARN offers a single core service: a free, confidential, 24/7 telephone crisis support line (13 92 76) staffed by Aboriginal and Torres Strait Islander Crisis Supporters. The service provides immediate emotional support and helps callers identify and access options for ongoing, longer-term support.
Sources: 13YARN official site
13YARN is a free, confidential crisis support line in Australia specifically for Aboriginal and Torres Strait Islander people, reachable at 13 92 76. It provides 24/7 culturally safe support, connecting callers with Aboriginal or Torres Strait Islander Crisis Supporters who understand their cultural context and can help them talk through worries or concerns without judgement.
Sources: 13YARN official site
13YARN has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 26, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 13YARN official site
13YARN provides 24/7 crisis support by phone, connecting Aboriginal and Torres Strait Islander callers with Aboriginal or Torres Strait Islander Crisis Supporters. It offers a confidential, culturally safe space to discuss personal struggles, worries, or concerns, and works with callers to explore options for ongoing support beyond the initial call.
Sources: 13YARN official site
13YARN scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 13YARN official site
13YARN is known for being a culturally safe, Indigenous-specific crisis support line that connects Aboriginal and Torres Strait Islander callers with crisis supporters of the same cultural background, offering non-judgemental, shame-free conversations available 24/7.
Sources: 13YARN official site
13YARN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 13YARN official site
13YARN is used by Aboriginal and Torres Strait Islander individuals experiencing crisis, distress, or emotional difficulty. It is also used by their family members and friends who are seeking support or guidance on how to help a loved one in crisis.
Sources: 13YARN official site
13YARN scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
13YARN has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #563,618 (Tranco), a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 13YARN: ZS Verlag (69/100), Zivian Health (69/100), 340B Health (68/100), ACS (68/100).
A step up - brands to learn from: ZT Corporate (71/100), Zaina AI (71/100).
Category leader: Booksy (96/100).
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