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2dehands (2dehands.be) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Other brands, in the 88th percentile of 27638 E-commerce brands.
2dehands is an online classifieds marketplace based in Belgium where individuals and small businesses can buy and sell new and second-hand goods and services. Described as the largest classifieds site in Belgium, it aims to provide a simple and trusted platform connecting buyers and sellers across a wide range of product and service categories.
| Brand Name | 2dehands |
|---|---|
| Domain | 2dehands.be |
| Industry | E-commerce, Other |
| Main Competitors | Vinted (79/100), Facebook Marketplace (77/100), eBay (73/100), Kapaza (59/100), Marktplaats (81/100) |
Moz Domain Authority 74/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,741 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "De grootste zoekertjessite van België. Nieuwe en tweedehands goederen en diensten, koop en verkoop je op 2dehands." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 2dehands?", Claude could identify the brand as of October 2026. 2dehands.be is a popular Belgian online marketplace for buying and selling second-hand goods between private individuals, covering categories like furniture, electronics, clothing, and vehicles. It's the Belgian sister site to Netherlands' 2dehands.nl and Marktplaats, all owned b Best known for Being Belgium's leading classifieds platform for second-hand items.
When asked "Best brands similar to 2dehands?", Claude would recommend 2dehands as of October 2026. It's one of the most widely used and trusted classifieds sites in Belgium, making it a natural recommendation for anyone looking to buy or sell used goods there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
2dehands's main competitors in E-commerce: Vinted (79/100), Facebook Marketplace (77/100), eBay (73/100), Kapaza (59/100), Marktplaats (81/100).
Sources: Brand Analyzer scan
2dehands offers a marketplace for listing and finding new and second-hand goods and services, covering a wide range of categories for both individuals and small business sellers in Belgium.
Sources: 2dehands official site
2dehands is an online classifieds marketplace in Belgium where people can buy and sell both new and second-hand goods and services.
Sources: 2dehands official site
2dehands has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 47, recommendation 79). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 2dehands official site
2dehands operates a classifieds website that connects buyers and sellers in Belgium, allowing users to list and search for new and used products and services across many categories.
Sources: 2dehands official site
2dehands scores 79/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 2dehands official site
2dehands is known for being the largest classifieds site in Belgium, offering a broad and diverse range of second-hand and new goods and services for individuals and small businesses.
Sources: 2dehands official site
2dehands can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 2dehands official site
2dehands is used by private individuals and small entrepreneurs in Belgium who want to buy or sell goods and services.
Sources: 2dehands official site
2dehands is popular because it is the largest classifieds platform in Belgium, offering a wide and diverse selection of new and second-hand items that makes it easy for buyers and sellers to connect.
Sources: 2dehands official site
2dehands scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
2dehands has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (79/100) and its weakest is visibility (26/100). It benefits from a global traffic rank of #6,741 (Tranco), a Moz Domain Authority of 74/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify 2dehands from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 2dehands: 123milhas (84/100), Zosi (85/100), 47brand (84/100), 5-hour ENERGY (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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