Mobil og bredbånd uden grænser
3 (3.dk) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Telecommunications brands, Technology brands, in the 35th percentile of 2649 Telecommunications brands.
3 (3.dk) is a Danish telecommunications provider offering mobile and broadband subscriptions. Its service includes 3LikeHome, which allows customers to use their mobile plans in 100 countries, including the EU, UK, USA, and large parts of Asia and Latin America, without extra charges. The company also provides competitively priced smartphones and 5G internet access. 3 positions itself as a teleoperator combining affordable subscription plans with extensive international coverage and access to the latest mobile devices, targeting Danish consumers seeking flexible, globally usable mobile and broadband services.
| Brand Name | 3 |
|---|---|
| Domain | 3.dk |
| Industry | Telecommunications, Technology |
| Main Competitors | TDC (76/100), Telenor (83/100), Telia (70/100), Oister, CBB Mobil (83/100), Lebara |
Moz Domain Authority 46/100 vs category average 44 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #43,614 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
3 has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Mobil- og bredbånd-abonnement inkl. 3LikeHome - brug mobilen i 100 lande, herunder EU, UK, USA og store dele af Asien og Latinamerika - uden det koster ekstra." (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram - consistent profiles reinforce the brand's identity across the web.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 3?", Claude could identify the brand as of October 2026. 3 (Three) Denmark is a telecommunications operator offering mobile and broadband services in Denmark, part of the Hutchison-owned 3 Group that also operates in the UK, Sweden, Italy, and other markets. Best known for Being one of Denmark's major mobile network operators known for competitive data plans and 3G/4G/5G mobile services.
When asked "Best brands similar to 3?", Claude would recommend 3 as of October 2026. It's a well-known mobile operator in Denmark, so it would naturally come up alongside TDC, Telenor, and Telia when discussing Danish telecom providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
3's main competitors in Telecommunications: TDC (76/100), Telenor (83/100), Telia (70/100), CBB Mobil (83/100).
Sources: Brand Analyzer scan
3 offers mobile phone subscriptions, broadband subscriptions, 5G internet access, and smartphones, along with the 3LikeHome add-on that enables international mobile use in 100 countries without extra fees.
Sources: 3 official site
3 has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 26, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 3 official site
3 offers mobile and broadband subscriptions, including the 3LikeHome feature that lets customers use their mobile plan in 100 countries-covering the EU, UK, USA, and large parts of Asia and Latin America-without extra charges. It also sells smartphones at competitive prices and provides 5G internet access.
Sources: 3 official site
3 scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 3 official site
3 (3.dk) is a Danish telecommunications company that provides mobile and broadband subscription services to consumers in Denmark.
Sources: 3 official site
3 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 3 official site
3 is known for its 3LikeHome service, which allows customers to use their mobile subscription abroad in 100 countries without incurring additional roaming costs.
Sources: 3 official site
3's services are used by Danish consumers who want flexible mobile and broadband plans with international coverage and access to the newest smartphones.
Sources: 3 official site
3 scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
3 has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #43,614 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 3 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 3: Yettel (75/100), xneelo (75/100), Abortion On Demand (74/100), Advanced Tracking (74/100).
A step up - brands to learn from: ZPE Systems (81/100), Zone.eu (81/100).
Category leader: GoTo (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.