让一部分人先看到未来
36kr (36kr.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, Finance brands, in the 34th percentile of 13956 Media & Entertainment brands.
36kr is a Chinese technology news and media platform founded in 2010 and headquartered in Beijing. It provides in-depth, exclusive reporting on technology, finance, investment, the internet, real estate, automotive, education, and career topics. Positioned as a new business media outlet, 36kr aims to give business professionals, investors, and industry practitioners early insight into emerging trends and developments in China's commercial and tech sectors.
| Brand Name | 36kr |
|---|---|
| Domain | 36kr.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2010 |
| Headquarters | Beijing |
| Main Competitors | Huxiu, TMTPost, PingWest, TechNode, Leiphone, Sina Technology |
Moz Domain Authority 77/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #12,443 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "36氪通过全面，独家的视角为用户深度剖析最前沿的资讯，致力于让一部分人先看到未来，内容涵盖快讯，科技，金融，投资，房产，汽车，互联网，股市，教育，生活，职场等，秉承着新商业媒体人的使命砥砺前行" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is 36kr?", Claude could identify the brand as of September 2026. 36Kr is a major Chinese media platform focused on technology and startup news, covering venture capital, entrepreneurship, and business trends primarily in China. It also operates research and data services and has expanded into event hosting and investment-related content for th Best known for Being one of China's leading tech and startup news platforms, often compared to TechCrunch.
When asked "Best brands similar to 36kr?", Claude would recommend 36kr as of September 2026. It's a well-known and influential name in Chinese tech media, so it would naturally come up when discussing top platforms covering startups and innovation in China.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
36kr offers a technology and business news platform covering breaking news, in-depth analysis, and reporting across categories including technology, finance, investment, real estate, automotive, the internet, stock markets, education, lifestyle, and career development.
Sources: 36kr official site
36kr is a Chinese technology news website founded in 2010 and headquartered in Beijing. It operates as a new business media platform delivering exclusive, in-depth coverage of technology, finance, investment, and related business topics.
Sources: 36kr official site
36kr has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 27, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 36kr official site
36kr was founded in 2010. 36kr operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
36kr is headquartered in Beijing. 36kr operates in the Media & Entertainment category.
Sources: Wikidata
36kr produces and publishes news and analysis covering technology, finance, investment, the internet, real estate, automotive, education, and career topics. It offers exclusive, deep-dive reporting intended to give readers early insight into emerging commercial and technological trends.
Sources: 36kr official site
36kr scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 36kr official site
36kr can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 36kr official site
36kr is known for being a leading Chinese new business media outlet that provides exclusive and in-depth reporting on technology, startups, finance, and investment news, helping readers stay ahead of emerging business and tech trends.
Sources: 36kr official site
36kr is used by business professionals, investors, entrepreneurs, and industry practitioners who follow technology, finance, investment, startups, and career-related developments in China's business landscape.
Sources: 36kr official site
36kr scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
36kr has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is trust (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #12,443 (Tranco) and a Moz Domain Authority of 77/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 36kr from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 36kr: Zouk Group (75/100), Zoop (75/100), 3Blue1Brown (74/100), 60 Millions de Consommateurs (74/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
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