Informed analysis on North Korea
38 North (38north.org) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Government brands, Non-profit brands, in the 13th percentile of 7483 Media & Entertainment brands.
38 North is a website and program dedicated to in-depth analysis of North Korea, covering political, economic, and military developments. Founded in 2010 and operated under the U.S.-Korea Institute, it provides expert commentary, satellite imagery analysis, and policy-relevant research aimed at improving understanding of North Korean affairs. It serves policymakers, researchers, journalists, and the public seeking specialized insight not widely available elsewhere.
| Brand Name | 38 North |
|---|---|
| Domain | 38north.org |
| Industry | Media & Entertainment, Government |
| Founded | 2010 |
| Parent Company / Owner | U.S.-Korea Institute |
| Main Competitors | NK News (88/100), Daily NK, Beyond Parallel (CSIS), Korea Economic Institute of America |
Moz Domain Authority 71/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #136,597 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
38 North has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "North Korea and China appear close to finally opening a border crossing that has been under ...... Read More" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is 38 North?", Claude could identify the brand as of September 2026. 38 North is a program of the Stimson Center that provides analysis and monitoring of North Korea, covering its economy, politics, nuclear program, and satellite imagery analysis of key sites. Best known for In-depth analysis and satellite imagery tracking of North Korea's nuclear and missile facilities.
When asked "Best brands similar to 38 North?", Claude would recommend 38 North as of September 2026. It's a leading, widely cited source for specialized North Korea analysis, so I'd mention it if someone wanted expert commentary on that specific topic.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
38 North is a website and analytical program founded in 2010 that focuses on North Korea, providing in-depth, data-driven analysis of the country's political, economic, and military affairs. It operates under the U.S.-Korea Institute and is intended to promote understanding and informed policy regarding North Korea.
Sources: 38 North official site
38 North has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 34, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 38 North official site
38 North was founded in 2010. 38 North operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
38 North offers analytical articles, satellite imagery analysis, and expert commentary covering North Korea's economy, military activities, and political affairs.
Sources: 38 North official site
38 North publishes expert analysis on North Korean political, economic, and military developments. This includes commentary from specialists, satellite imagery interpretation, and policy-focused research designed to inform both public understanding and government decision-making.
Sources: 38 North official site
38 North scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 38 North official site
38 North can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 38 North official site
38 North is used by policymakers, researchers, journalists, and members of the general public who are interested in North Korea's political, economic, and military developments.
Sources: 38 North official site
38 North is known for its expert-driven analysis of North Korea, including satellite imagery assessments of military and economic sites, and its role as a leading independent source of North Korea-focused research since 2010.
Sources: 38 North official site
38 North is owned by or part of U.S.-Korea Institute. 38 North operates in the Media & Entertainment category.
Sources: Wikidata
38 North scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
38 North has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #136,597 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 38 North from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 38 North: Word Unscrambler (65/100), Words With Friends Cheat (65/100), 7XL (64/100), All Yono Masters (64/100).
A step up - brands to learn from: Zhangyue (71/100), World Literature Today (71/100).
Category leader: Complex (97/100).
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