Affordable everyday finds for all
3COINS (3coins.jp) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Fashion & Apparel brands, in the 22nd percentile of 11649 E-commerce brands.
3COINS is a Japanese variety store chain operated by PAL Group, offering a wide range of fashion, home, and lifestyle products primarily at an affordable set price point. The brand's official online shop, part of the PAL CLOSET e-commerce platform, ships nationwide in Japan, with free shipping over 5000 yen and points shared across physical stores. It targets budget-conscious shoppers, especially young women and families, seeking trendy yet inexpensive goods for everyday use.
| Brand Name | 3COINS |
|---|---|
| Domain | 3coins.jp |
| Industry | E-commerce, Fashion & Apparel |
| Parent Company / Owner | PAL Co., Ltd. (PAL Group) |
| Main Competitors | Daiso (34/100), Seria (63/100), Can Do (56/100), Francfranc, niko and... |
Moz Domain Authority 48/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #573,295 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "3COINS(スリーコインズ)公式通販サイト。PAL CLOSET(パルクローゼット)は、株式会社パルが運営する直営オンラインショッピングサイト。5000円以上送料無料/最短翌日発送/ポイントは店舗と共通でご利用いただけます。" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is 3COINS?", Claude could identify the brand as of September 2026. 3COINS is a Japanese lifestyle and variety goods brand operated by Pal Co., Ltd., known for selling home goods, accessories, and small items primarily priced around 300 yen. It has both physical stores across Japan and an online shop at 3coins.jp. Best known for Affordable Japanese lifestyle and variety goods priced mostly at 300 yen.
When asked "Best brands similar to 3COINS?", Claude would recommend 3COINS as of September 2026. It's a well-known and popular Japanese budget lifestyle brand, so it would be relevant to mention alongside similar variety shops like Daiso or Miniso.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
3COINS's main competitors in E-commerce: Daiso (34/100), Seria (63/100), Can Do (56/100).
Sources: Brand Analyzer scan
3COINS has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 19, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 3COINS official site
3COINS scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 3COINS official site
3COINS offers a variety of fashion items, accessories, and home/lifestyle goods, generally priced at an accessible set point. Its online store also provides shopping conveniences such as free shipping on orders over 5000 yen, next-day shipping, and loyalty points usable both online and in physical stores.
Sources: 3COINS official site
3COINS is a Japanese variety store chain that sells fashion, home, and lifestyle products at accessible, mostly fixed low price points. It is operated by PAL Group and has both physical retail locations and an official online store, 3coins.jp, which is part of the PAL CLOSET e-commerce platform.
Sources: 3COINS official site
3COINS designs, sources, and sells a wide variety of trendy, affordable products spanning fashion accessories, home goods, and lifestyle items. It operates retail stores across Japan as well as an online shop where customers can purchase items with benefits like free shipping over 5000 yen and shared loyalty points with physical stores.
Sources: 3COINS official site
3COINS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 3COINS official site
3COINS is primarily used by budget-conscious shoppers in Japan, especially young women and families, who are looking for affordable, trendy fashion, accessories, and home goods.
Sources: 3COINS official site
3COINS is known for offering stylish, trend-driven fashion and home goods at a consistent, affordable price point, making it a popular destination in Japan for budget-friendly shopping across multiple product categories.
Sources: 3COINS official site
3COINS scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
3COINS has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #573,295 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 3COINS from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 3COINS: 247 Blinds (70/100), ACE Stoßdämpfer GmbH (70/100), Ajmal (70/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.