New York's home for original comedy
Above Average (aboveaverage.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 63rd percentile of 9829 Media & Entertainment brands.
Above Average is a New York City-based comedy production company and online comedy distributor founded by Lorne Michaels' Broadway Video. It produces and distributes original scripted comedy and stand-up content, aiming to entertain audiences while showcasing emerging comedic talent alongside established performers. The company operates as a multi-channel network and has received recognition, including Emmy nominations, for its content.
| Brand Name | Above Average |
|---|---|
| Domain | aboveaverage.com |
| Industry | Media & Entertainment |
| Headquarters | New York City |
| Parent Company / Owner | Broadway Video |
| Main Competitors | Funny or Die (90/100), CollegeHumor, Comedy Central (90/100), Team Coco, UCB Comedy, Adult Swim (84/100) |
Moz Domain Authority 65/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,284,090 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Above Average has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To produce and distribute original comedic content that entertains audiences and showcases emerging comedic talent." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Above Average's main competitors in Media & Entertainment: Funny or Die (90/100), Comedy Central (90/100), Adult Swim (84/100).
Sources: Brand Analyzer scan
Above Average is a New York City-based online comedy distributor and multi-channel network. It is a comedy production company founded by Lorne Michaels' Broadway Video, dedicated to producing and distributing original comedic content.
Sources: Above Average official site
Above Average has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 45, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Above Average official site
Above Average is headquartered in New York City. Above Average operates in the Media & Entertainment category.
Sources: Wikidata
Above Average produces and distributes original comedic content, including scripted shows and stand-up specials. It focuses on showcasing both emerging comedic talent and established performers, creating content that has earned critical acclaim and Emmy nominations.
Sources: Above Average official site
Above Average offers original scripted comedy shows and stand-up specials, distributed online through its platform as a multi-channel comedy network.
Sources: Above Average official site
Above Average scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Above Average official site
Above Average can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Above Average official site
Above Average is known for producing critically acclaimed, Emmy-nominated scripted comedy and stand-up content, and for its connection to Lorne Michaels' Broadway Video, which lends it industry pedigree in the comedy production space.
Sources: Above Average official site
Above Average's content is consumed by comedy fans and entertainment audiences seeking original scripted shows and stand-up specials from both established and emerging comedic talent.
Sources: Above Average official site
Above Average scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Above Average has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (45/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,284,090 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Above Average: Academy of Ancient Music (AAM) (81/100), 8notes.com (81/100), chorus.fm (81/100), Adler Planetarium (81/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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