Catalunya, millor turisme
Agència Catalana de Turisme (ACT) (gencat.cat) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Government brands, Marketing & Advertising brands, in the 35th percentile of 11597 Travel & Hospitality brands.
Agència Catalana de Turisme (ACT) is the official tourism promotion agency of the Generalitat of Catalonia. It is responsible for promoting and projecting Catalonia as a tourist destination worldwide, highlighting the region's culture, heritage, and diversity. ACT works with professionals and businesses in the Catalan tourism sector through programs and affiliations, while also targeting international travelers interested in visiting Catalonia. As a government body, it positions itself as the primary official reference for Catalonia's international tourism promotion.
| Brand Name | Agència Catalana de Turisme (ACT) |
|---|---|
| Domain | gencat.cat |
| Industry | Travel & Hospitality, Government |
| Parent Company / Owner | Generalitat of Catalonia |
| Main Competitors | Turespaña (72/100), VisitBritain (89/100), Atout France (81/100), Italian National Tourist Board (ENIT) (86/100), Visit Portugal (77/100), Turismo de Andalucía (77/100) |
Moz Domain Authority 90/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Agència Catalana de Turisme (ACT) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Promoure i projectar Catalunya com a destinació turística arreu del món." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter); no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Generalitat de Catalunya?", Claude could identify the brand as of September 2026. The Generalitat de Catalunya is the self-governing institution of Catalonia, Spain, comprising the Parliament, the President, and the Executive Council, which administers regional matters like education, health, policing, and culture within Spain's autonomous community system. Best known for Being the autonomous regional government of Catalonia, including its role in the Catalan independence movement.
When asked "Best brands similar to Generalitat de Catalunya?", Claude would recommend Agència Catalana de Turisme (ACT) as of September 2026. If someone asks about Spanish regional governments or Catalan institutions, the Generalitat is the primary and most relevant example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Agència Catalana de Turisme (ACT)'s main competitors in Travel & Hospitality: Turespaña (72/100), VisitBritain (89/100), Atout France (81/100), Italian National Tourist Board (ENIT) (86/100), Visit Portugal (77/100).
Sources: Brand Analyzer scan
Agència Catalana de Turisme (ACT) is the official tourism agency of the Generalitat of Catalonia, the regional government of Catalonia, Spain. It operates within the Travel & Hospitality, Government, and Marketing & Advertising sectors, serving as the official body tasked with promoting Catalonia as an international tourist destination.
Agència Catalana de Turisme (ACT) has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 48, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Agència Catalana de Turisme (ACT) scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Agència Catalana de Turisme (ACT) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
ACT offers tourism promotion programs and affiliation opportunities for sector professionals and businesses, along with destination marketing initiatives that showcase Catalonia's culture, heritage, and diversity to international audiences.
ACT is known for being the official agency responsible for Catalonia's international tourism promotion, emphasizing the region's cultural heritage and diversity as part of its destination marketing efforts.
Agència Catalana de Turisme (ACT) is owned by or part of Generalitat of Catalonia. Agència Catalana de Turisme (ACT) operates in the Travel & Hospitality category.
Sources: Wikidata
ACT's services are used by professionals and businesses within Catalonia's tourism sector, such as hoteliers, tour operators, and destination marketers, as well as international tourists seeking information about traveling to Catalonia.
Agència Catalana de Turisme (ACT) scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Agència Catalana de Turisme (ACT) has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 90/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Agència Catalana de Turisme (ACT) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
73 in October 2026, up from 72 in September 2026.
Ranked closest to Agència Catalana de Turisme (ACT): Galatoire's (73/100), Furnished Quarters (73/100), Adventure Medical Kits (73/100), Wookey Hole (73/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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