Spain's official tourism website
spain.info (spain.info) earns a Brand Analyzer score of 72 out of 100, placing it in the Brand-Ready tier among Travel & Hospitality brands, Government brands, Media & Entertainment brands. Among 1362 Travel & Hospitality brands analyzed, spain.info ranks in the 48th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 80/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 57/100, AI Discoverability 44/100, Brand Authority 54/100.
spain.info is Spain's official tourism information portal, providing comprehensive content on the country's art, culture, museums, monuments, beaches, cities, fiestas, routes, cuisine, and natural spaces. It serves as an authoritative resource for international and domestic travelers seeking inspiration and practical information for visiting Spain, covering destinations, activities, and cultural experiences in one centralized platform.
| Brand Name | spain.info |
|---|---|
| Domain | spain.info |
| Industry | Travel & Hospitality, Government |
| Founded | 1715 |
| Main Competitors | VisitBritain, France.fr, Italia.it (86/100), Visit Portugal (77/100), Germany Travel, Greece Travel (Visit Greece) (73/100), TripAdvisor (88/100), Lonely Planet (97/100) |
Moz Domain Authority 72/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #19,471 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
spain.info appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Tourist information about Spain: art, culture, museums, monuments, beaches, cities, fiestas, routes, cuisine, natural spaces in Spain | spain.info" (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), YouTube; no detected presence on Facebook, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
spain.info scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
spain.info has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is recommendation likelihood (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #19,471 (Tranco) and a Moz Domain Authority of 72/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify spain.info from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is spain.info?", Claude could identify the brand as of August 2026. spain.info is the official tourism website of Spain, run by Turespaña (the country's national tourism agency), providing travel information on destinations, culture, gastronomy, and events across Spain. Best known for Being Spain's official government tourism portal for planning trips around the country.
When asked "Best brands similar to spain.info?", Claude would recommend spain.info as of August 2026. It's a trustworthy, official source for travel planning in Spain, so I'd mention it to anyone looking for reliable destination info.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
spain.info's main competitors include VisitBritain, France.fr, Italia.it (86/100), Visit Portugal (77/100), Germany Travel. These companies compete in the Travel & Hospitality space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
spain.info and Lonely Planet are competitors in Travel & Hospitality. Brand Analyzer scores spain.info at 72/100 and Lonely Planet at 97/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to spain.info include VisitBritain, France.fr, Italia.it (86/100), Visit Portugal (77/100), Germany Travel. Each is an established option in the Travel & Hospitality space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
spain.info has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 54, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: spain.info official site
spain.info was founded in 1715. spain.info operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
spain.info offers tourist information services including details on art and culture, museums and monuments, beaches, cities, fiestas, travel routes, cuisine, and natural spaces throughout Spain.
Sources: spain.info official site
spain.info provides tourist information about Spain, covering topics such as art, culture, museums, monuments, beaches, cities, fiestas, travel routes, cuisine, and natural spaces, helping travelers plan and get inspired for trips to Spain.
Sources: spain.info official site
spain.info scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: spain.info official site
spain.info is the official tourism information portal of Spain, providing comprehensive content about the country's destinations, culture, and travel offerings for prospective visitors.
Sources: spain.info official site
Yes, spain.info is trustworthy as it functions as Spain's official tourism portal, positioning itself as the definitive, authoritative source for information on the country's destinations, culture, and travel experiences.
Sources: spain.info official site
spain.info can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: spain.info official site
spain.info is used by international and domestic travelers seeking information and inspiration for visiting Spain, particularly those interested in its culture, nature, cities, and cuisine.
Sources: spain.info official site
spain.info is known for being Spain's official and authoritative online tourism resource, offering detailed information on the country's cultural attractions, cities, natural landscapes, gastronomy, and festivals in one centralized destination.
Sources: spain.info official site
Ranked closest to spain.info: Sertifi by Flywire (72/100), Rock Garden (72/100), Stayflexi (72/100), Summit at Snoqualmie (72/100).
A step up - brands to learn from: Zaui (81/100), Zadar Tourist Board (81/100).
Category leader: Lonely Planet (97/100).