Hudvårdsprodukter sedan 1939
ACO (aco.se) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, Fashion & Apparel brands, in the 38th percentile of 14248 Healthcare brands.
ACO is a Swedish skincare brand founded in 1939, with over 80 years of experience in skin, hair, and facial care. The brand focuses on products formulated with pure, moisturizing ingredients, often fragrance-free and vegan, designed to address specific skin concerns such as acne, hyperpigmentation, and barrier protection. ACO positions itself as a trusted, science-based brand suitable for all skin types and ages, including sensitive or hormonal skin conditions.
| Brand Name | ACO |
|---|---|
| Domain | aco.se |
| Industry | Healthcare, E-commerce |
| Founded | 1939 |
| Main Competitors | CeraVe (78/100), La Roche-Posay (72/100), Eucerin (83/100), Vichy (71/100), Nivea (84/100), Bioderma (77/100), Avène (71/100) |
Moz Domain Authority 30/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ACO har över 80 års erfarenhet inom hudvård, hårvård och ansiktsvård. Sedan starten 1939 har fokus legat på produkter som återfuktar med rena ingredienser." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ACO?", Claude could identify the brand as of October 2026. ACO is a Swedish dermatological skincare brand, originally developed in collaboration with pharmacists and dermatologists, offering products for sensitive skin, eczema, psoriasis, and other skin conditions. Best known for Dermatologically-tested skincare products for sensitive and problem skin, widely sold in Nordic pharmacies.
When asked "Best brands similar to ACO?", Claude would recommend ACO as of October 2026. It's a well-established and trusted brand in Scandinavia for dermatological skincare, so I'd mention it if someone asked about similar gentle, medically-oriented skincare brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ACO's main competitors in Healthcare: CeraVe (78/100), La Roche-Posay (72/100), Eucerin (83/100), Vichy (71/100), Nivea (84/100).
Sources: Brand Analyzer scan
ACO has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 19, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ACO official site
ACO offers skincare, haircare, and facial care products. These include moisturizing formulations designed with pure ingredients, often fragrance-free and vegan, targeting specific concerns such as acne, hyperpigmentation, and skin barrier protection.
Sources: ACO official site
ACO scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ACO official site
ACO is a Swedish skincare brand established in 1939 that produces skin, hair, and facial care products. It has built a long-standing presence in dermatological skincare, emphasizing pure and moisturizing formulations developed over more than 80 years of experience.
Sources: ACO official site
ACO develops and sells skincare, haircare, and facial care products. Its formulations focus on moisturizing with clean ingredients and are designed to address specific skin concerns such as acne, hyperpigmentation, and barrier protection, often using fragrance-free and vegan formulas.
Sources: ACO official site
ACO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ACO official site
ACO is known for being a long-established Swedish skincare brand with over 80 years of history, recognized for pure, moisturizing, fragrance-free, and vegan formulations targeting specific skin concerns like acne and hyperpigmentation, as well as sensitive or hormonal skin conditions.
Sources: ACO official site
ACO is used by adults seeking effective, gentle skincare, haircare, and facial care solutions, including individuals with sensitive or hormonal skin conditions. The brand targets a broad range of ages and skin types.
Sources: ACO official site
ACO scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ACO has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check, Claude could already identify ACO from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ACO: American College of Foot and Ankle Surgeons (ACFAS) (74/100), Accumet (74/100), ACS Custom (74/100), Adaptive Sports Foundation (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.