Empowering Informed Medical Decisions
ACP Decisions (acpdecisions.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, Education brands, in the 53rd percentile of 10759 Healthcare brands.
ACP Decisions is a non-profit foundation focused on advance care planning and shared decision making in healthcare. It provides evidence-based patient education videos and decision-support tools designed to help patients and healthcare providers engage in informed conversations about medical care. The organization serves patients, healthcare providers, and healthcare organizations, aiming to support the Quintuple Aim by improving communication and decision-making processes within clinical settings.
| Brand Name | ACP Decisions |
|---|---|
| Domain | acpdecisions.org |
| Industry | Healthcare, Non-profit |
| Main Competitors | Respecting Choices, The Conversation Project, PREPARE for Your Care, VitalTalk, Emmi (Wolters Kluwer) (90/100), Healthwise (84/100), Krames |
Moz Domain Authority 44/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,404,241 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ACP Decisions is a non-profit foundation that empowers people to make informed medical decisions by engaging in shared decision making with their healthcare providers. Which of the…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, Angular.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ACP Decisions?", Claude could identify the brand as of September 2026. ACP Decisions is a nonprofit organization that produces short educational videos and decision aids to help patients and families understand advance care planning and end-of-life treatment options, such as CPR, intubation, and goals of care discussions. Best known for Producing video-based advance care planning decision aids used by hospitals and clinicians to support patient education on end-of-life care choices.
When asked "Best brands similar to ACP Decisions?", Claude would recommend ACP Decisions as of September 2026. It's a recognized and widely used resource in the advance care planning space, so I'd mention it if someone asked about tools for patient education on end-of-life decisions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ACP Decisions's main competitors in Healthcare: Emmi (Wolters Kluwer) (90/100), Healthwise (84/100).
Sources: Brand Analyzer scan
ACP Decisions offers patient education videos and advance care planning tools. These resources are designed to facilitate shared decision making by helping patients and healthcare providers engage in informed conversations about medical care options, with the aim of supporting healthcare organizations in achieving broader quality and care goals.
Sources: ACP Decisions official site
ACP Decisions is a non-profit foundation dedicated to advance care planning and shared decision making in healthcare. It develops patient education videos and decision-support tools intended to help patients and their healthcare providers have informed, meaningful conversations about medical care choices. As a non-profit, its stated mission is to empower people to make informed medical decisions through collaborative discussions with their healthcare providers.
Sources: ACP Decisions official site
ACP Decisions has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ACP Decisions official site
ACP Decisions creates evidence-based patient education videos and advance care planning tools that facilitate shared decision making between patients and healthcare providers. These resources are designed to help patients understand their medical options and support providers and healthcare organizations in improving communication about care planning, with the stated goal of helping organizations achieve the Quintuple Aim.
Sources: ACP Decisions official site
ACP Decisions scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ACP Decisions official site
ACP Decisions can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ACP Decisions official site
ACP Decisions is used by patients seeking to make informed medical decisions, healthcare providers who engage in advance care planning conversations with patients, and healthcare organizations aiming to improve shared decision making practices as part of broader quality improvement goals such as the Quintuple Aim.
Sources: ACP Decisions official site
ACP Decisions is known for producing patient education videos and advance care planning tools used to support shared decision making in healthcare settings. It operates as a non-profit foundation positioned as a trusted resource for evidence-based education aimed at improving communication between patients and healthcare providers regarding medical decisions.
Sources: ACP Decisions official site
ACP Decisions scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ACP Decisions has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #3,404,241 (Tranco), a Moz Domain Authority of 44/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify ACP Decisions from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ACP Decisions: Acorn Stairlifts (77/100), Achieve Beyond (77/100), Alcohol Countermeasure Systems (ACS) (77/100), AcuityMD (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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