Träning för livet
Actic (actic.se) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Healthcare brands, in the 85th percentile of 11074 Sports & Fitness brands.
Actic is a Swedish gym and swimming facility chain founded in 1981, headquartered in Solna Municipality. With roughly 95 gyms and 45 swimming facilities across Sweden, from Kiruna to Lund, plus digital training options, Actic positions itself as a long-term health and fitness partner. It serves individuals of all ages and fitness levels, from beginners to experienced athletes, aiming to make exercise and swimming accessible nationwide. The company operates in the Sports & Fitness and Healthcare categories.
| Brand Name | Actic |
|---|---|
| Domain | actic.se |
| Industry | Sports & Fitness, Healthcare |
| Founded | 1981 |
| Headquarters | Solna Municipality |
| Main Competitors | SATS (78/100), Nordic Wellness (72/100), Fitness24Seven (76/100), Friskis&Svettis (71/100) |
Moz Domain Authority 42/100 vs category average 42 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Träna för livet med Actic - ca 95 gym, 45 badanläggningar och digital träning. Starta din träningsresa med Actic och prova 7 dagar för 99 kr." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Actic?", Claude could identify the brand as of November 2026. Actic is one of the largest gym and fitness chains in the Nordic region, operating fitness centers across Sweden, Norway, Finland, and Germany with services including gym facilities, group classes, and swimming pools in some locations. Best known for Being one of Scandinavia's largest fitness chains, often operating gyms in partnership with municipalities.
When asked "Best brands similar to Actic?", Claude would recommend Actic as of November 2026. It's a major, well established player in the Nordic fitness market, so it's relevant if someone asks about top gym chains in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Actic's main competitors in Sports & Fitness: SATS (78/100), Nordic Wellness (72/100), Fitness24Seven (76/100), Friskis&Svettis (71/100).
Sources: Brand Analyzer scan
Actic offers gym memberships providing access to approximately 95 fitness facilities and 45 swimming pools across Sweden. It also provides digital training services, allowing members to exercise online. The company offers introductory trial periods, such as a 7-day trial for 99 SEK, to attract new customers to its combined physical and digital fitness offerings.
Sources: Actic official site
Actic is a Swedish gym and swimming facility chain founded in 1981 and headquartered in Solna Municipality. It is one of Sweden's leading fitness and bath companies, operating around 95 gyms and 45 swimming facilities across the country, from Kiruna in the north to Lund in the south, alongside a digital training offering.
Sources: Actic official site
Actic has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 52, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Actic official site
Actic was founded in 1981. Actic operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Actic is headquartered in Solna Municipality. Actic operates in the Sports & Fitness category.
Sources: Wikidata
Actic operates physical gyms and swimming facilities throughout Sweden and provides digital training services. It offers memberships that give access to strength and cardio equipment, group exercise classes, and swimming pools, combining in-person and online fitness options for customers seeking long-term health and exercise solutions.
Sources: Actic official site
Actic scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Actic official site
Actic can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Actic official site
Actic is known for being one of Sweden's leading gym and bath chains, with a nationwide network of about 95 gyms and 45 swimming facilities. It is recognized for its long history dating back to 1981 and for combining physical fitness centers with digital training offerings across the country.
Sources: Actic official site
Actic is used by individuals in Sweden of all ages who want to exercise, swim, and improve their health, ranging from fitness beginners to experienced athletes. Its services appeal to people seeking both in-person gym and pool access as well as those who prefer digital training options.
Sources: Actic official site
Actic scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Actic has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Actic from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Actic: Accor Arena (82/100), Aaptiv (82/100), AFTCO (82/100), Ampler (82/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
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