De leukste vacatures in jouw buurt
Actief (actief.be) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 61st percentile of 18236 Other brands.
Actief is an HR services provider operating in Belgium, offering interim staffing, selection, and payroll services through more than 90 offices and over 8000 vacancies. It connects job seekers with employers across various sectors, providing specialized support for the construction industry and household help via service vouchers. Actief positions itself as a personal, locally present HR partner combining regional accessibility with broader staffing expertise.
| Brand Name | Actief |
|---|---|
| Domain | actief.be |
| Industry | Other |
| Main Competitors | Randstad (80/100), Adecco, Manpower, Tempo-Team (81/100), Accent Jobs, Start People, Unique |
Moz Domain Authority 33/100 vs category average 38 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #549,791 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Actief ✓ HR partner ✓ De leukste vacatures in jouw buurt ✓ Meer dan 8000 vacatures ✓ Meer dan 90 kantoren ✓ Solliciteer online in 1 minuut ✓ Schrijf je nu in!" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on X (Twitter), Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Actief?", Claude could identify the brand as of September 2026. Actief is a Belgian staffing and HR services group (uitzendkantoor) that connects job seekers with temporary and permanent positions across various sectors in Belgium, operating through brands like Actief Interim. Best known for Being a Belgian temp staffing and recruitment agency network.
When asked "Best brands similar to Actief?", Claude would recommend Actief as of September 2026. It's a well established player in the Belgian staffing market, so I'd mention it alongside other local uitzendkantoren when discussing recruitment agencies in Belgium.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Actief's main competitors in Other: Randstad (80/100), Tempo-Team (81/100).
Sources: Brand Analyzer scan
Actief has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 48, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Actief official site
Actief offers interim (temporary staffing) services, permanent selection and recruitment, payroll services, specialized staffing support for the construction sector, and household help services through service vouchers. These services are available to both job seekers and companies across various sectors in Belgium.
Sources: Actief official site
Actief scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Actief official site
Actief is an HR partner and staffing company based in Belgium that connects job seekers with employers. It operates through a network of more than 90 offices and lists over 8000 vacancies, offering interim, selection, and payroll services across various sectors.
Sources: Actief official site
Actief provides HR and staffing services, including interim (temporary) staffing, permanent selection, and payroll administration. It matches job seekers with employers across multiple sectors, offers specialized support for the construction industry, and provides household help services through service vouchers.
Sources: Actief official site
Actief can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Actief official site
Actief is used by job seekers looking for full-time or part-time employment across various sectors, companies seeking interim, selection, or payroll staffing solutions, and private individuals who need household help through service vouchers.
Sources: Actief official site
Actief is known for its large network of over 90 local offices across Belgium and its extensive database of more than 8000 job vacancies, allowing candidates to apply online quickly. It is also recognized for combining local, personal service with broader HR expertise in staffing and payroll.
Sources: Actief official site
Actief scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Actief has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (48/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #549,791 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Actief from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Actief: Acquire Intelligence (77/100), Acorn Stairlifts (77/100), ACT-ON GROUP (77/100), Aday (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zucchetti (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.