Votre partenaire emploi à Bruxelles
Actiris (actiris.be) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Education brands, in the 65th percentile of 5230 Government brands.
Actiris is the public employment and vocational training agency serving Brussels, Belgium. Founded in 1988 and headquartered at the Astro Tower, it connects job seekers with employers by centralizing job offers, training programs, and career guidance. Actiris provides personalized support tailored to different profiles, with particular attention to individuals under 30. It positions itself as the reference public employment service in the Brussels-Capital Region, facilitating job search and professional integration for local residents.
| Brand Name | Actiris |
|---|---|
| Domain | actiris.be |
| Industry | Government, Education |
| Founded | 1988 |
| Headquarters | Astro Tower |
| Main Competitors | VDAB (78/100), Le Forem (76/100), ADG (Arbeitsamt der Deutschsprachigen Gemeinschaft) (74/100), Indeed (87/100), LinkedIn (83/100), StepStone (82/100), Randstad (80/100), Adecco (60/100) |
Moz Domain Authority 44/100 vs category average 50 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,201,420 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Découvrez les offres d" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter); no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Actiris?", Claude could identify the brand as of September 2026. Actiris is the public employment service for the Brussels-Capital Region in Belgium, helping job seekers find work and assisting employers with recruitment and administrative procedures. Best known for Being Brussels' regional job placement and unemployment agency.
When asked "Best brands similar to Actiris?", Claude would recommend Actiris as of September 2026. It's the main public employment service in Brussels, so it's a natural mention for anyone discussing regional job agencies in Belgium.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Actiris's main competitors in Government: VDAB (78/100), Le Forem (76/100), ADG (Arbeitsamt der Deutschsprachigen Gemeinschaft) (74/100), Indeed (87/100), LinkedIn (83/100).
Sources: Brand Analyzer scan
Actiris has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 29, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Actiris official site
Actiris was founded in 1988. Actiris operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Actiris is headquartered in Astro Tower. Actiris operates in the Government category.
Sources: Wikidata
Actiris offers job listings, vocational training programs, career counseling, personalized employment support, and organizes employment-related events. It also provides registration and re-registration services for individuals seeking employment or training opportunities in Brussels.
Sources: Actiris official site
Actiris scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Actiris official site
Actiris is the public employment and vocational training agency for the Brussels-Capital Region in Belgium. Established in 1988 and headquartered at the Astro Tower, it operates as the region's official public employment service, connecting job seekers with employers and training providers.
Sources: Actiris official site
Actiris centralizes thousands of job offers, training programs, and career advice to facilitate job searching in Brussels. It provides personalized support and accompaniment adapted to different profiles of job seekers, helping them find employment or enroll in vocational training, with particular focus on assisting young people under 30 with professional integration.
Sources: Actiris official site
Actiris can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Actiris official site
Actiris is known for being the reference public employment service in Brussels, centralizing job listings, training opportunities, and employment-related events, and offering personalized guidance for job seekers, especially those under 30.
Sources: Actiris official site
Actiris is used by job seekers residing in Brussels, particularly young people under 30 seeking their first employment or training opportunities. It also serves anyone in the region wanting to register or re-register with the public employment service to find work or vocational training, as well as employers seeking to post job offers.
Sources: Actiris official site
Actiris scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Actiris has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,201,420 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Actiris from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Actiris: Autoriteit Consument & Markt (ACM) (79/100), ABS Group (79/100), American Feed Industry Association (AFIA) (79/100), AFSCME (American Federation of State, County and Municipal Employees) (79/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), The Young Foundation (81/100).
Category leader: ABC News (96/100).
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