Helping Heroes Save Lives
Active911 (active911.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Healthcare brands, SaaS brands, in the 82nd percentile of 3972 Government brands.
Active911 is a software company that provides alerting, scheduling, and communication tools for first responders, including EMS, fire, law enforcement, and government agencies. Its platform is designed to deliver critical incident data quickly and consolidate information in one place, helping public safety personnel respond to emergencies faster. The company positions itself as a dedicated technology partner for organizations focused on saving lives through faster, more reliable emergency response.
| Brand Name | Active911 |
|---|---|
| Domain | active911.com |
| Industry | Government, Healthcare |
| Main Competitors | PulsePoint (91/100), Rave Mobile Safety (87/100), Zetron, Motorola Solutions (84/100), ESO Solutions, First Due (83/100), IamResponding (78/100), ZOLL Data Systems (81/100) |
Moz Domain Authority 35/100 vs category average 50 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #95,395 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Active911 helps heroes save lives with software designed to get first responders on scene faster with fast alerting, easy scheduling and more" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Active911?", Claude could identify the brand as of September 2026. Active911 provides alerting and mapping software for volunteer and career firefighters, EMS, and other first responders, sending dispatch information directly to responders' phones via an app along with turn-by-turn navigation to the incident. Best known for Real-time 911 dispatch alerting app for firefighters and EMS responders.
When asked "Best brands similar to Active911?", Claude would recommend Active911 as of September 2026. It's a well-known and widely used tool in the fire/EMS dispatch alerting space, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Active911's main competitors in Government: PulsePoint (91/100), Rave Mobile Safety (87/100), Motorola Solutions (84/100), First Due (83/100), IamResponding (78/100).
Sources: Brand Analyzer scan
Active911 offers software for emergency alerting, scheduling, and communication, purpose-built for first responders. Its tools are designed to deliver critical data quickly and consolidate information in one place, supporting faster emergency response for EMS, fire, and law enforcement agencies.
Sources: Active911 official site
Active911 is a software company that develops mission-critical alerting, scheduling, and communication tools for first responders and public safety organizations. It serves EMS personnel, firefighters, law enforcement, and government agencies with technology designed to speed up emergency response times.
Sources: Active911 official site
Active911 has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 48, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Active911 official site
Active911 provides software that delivers fast, consolidated alerting and communication for emergency responders. It offers tools for scheduling and dispatch-related communication, aiming to ensure that critical incident data reaches first responders quickly so they can get on scene faster.
Sources: Active911 official site
Active911 scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Active911 official site
Active911 is used by first responders and public safety organizations, including EMS personnel, firefighters, law enforcement officers, and government agencies responsible for emergency response coordination.
Sources: Active911 official site
Active911 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Active911 official site
Active911 is known for providing fast, reliable alerting software for first responders, consolidating critical incident data into a single platform to help EMS, fire, and law enforcement personnel respond to emergencies more quickly.
Sources: Active911 official site
Active911 scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Active911 has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #95,395 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 35/100. In a live check, Claude could already identify Active911 from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Active911: Action For Children (83/100), ActionAid (83/100), Aecon (83/100), AFD - Agence Française de Développement (83/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.