Stay active, stay fit
Active&Fit (activeandfit.com) earns a Brand Analyzer score of 57 out of 100, placing it in the Developing tier among Sports & Fitness brands, Healthcare brands. Among 1171 Sports & Fitness brands analyzed, Active&Fit ranks in the 7th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 100/100, Visual Identity 0/100, Messaging Clarity 100/100, Trust Foundation 70/100, AI Discoverability 18/100, Brand Authority 7/100.
Active&Fit is a fitness membership program that provides access to a large network of gyms and fitness centers nationwide for a low monthly fee. It targets health-conscious adults and seniors seeking affordable, flexible alternatives to traditional single-gym memberships. The program emphasizes value and convenience by allowing members to use multiple participating fitness facilities rather than being tied to one location.
| Brand Name | Active&Fit |
|---|---|
| Domain | activeandfit.com |
| Industry | Sports & Fitness, Healthcare |
| Main Competitors | Silver&Fit (57/100), Fitness Your Way (Tivity Health) (75/100), Gympass (Wellhub), ClassPass (82/100), One Pass |
Moz Domain Authority 28/100 vs category average 41 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,626,844 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To make fitness accessible and affordable for everyone through flexible gym membership programs." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Active&Fit scores 11/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Active&Fit has a weak AI-visibility profile at 11/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,626,844 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 28/100. In a live check, Claude could already identify Active&Fit from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Active&Fit?", Claude could identify the brand as of August 2026. Active&Fit (Active&Fit Direct) is a fitness membership program run by American Specialty Health that gives members access to a large network of gyms and fitness studios nationwide for a flat monthly fee, and it's often offered as a wellness benefit through health insurance plans. Best known for Providing low-cost access to thousands of gyms nationwide through a single membership, often bundled with health insurance wellness benefits.
When asked "Best brands similar to Active&Fit?", Claude would recommend Active&Fit as of August 2026. It's a well-known option for people looking for affordable multi-gym access, especially those with insurance plans that subsidize the membership.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Active&Fit's main competitors include Silver&Fit (57/100), Fitness Your Way (Tivity Health) (75/100), Gympass (Wellhub), ClassPass (82/100), One Pass. These companies compete in the Sports & Fitness space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Active&Fit and ClassPass are competitors in Sports & Fitness. Brand Analyzer scores Active&Fit at 57/100 and ClassPass at 82/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Active&Fit include Silver&Fit (57/100), Fitness Your Way (Tivity Health) (75/100), Gympass (Wellhub), ClassPass (82/100), One Pass. Each is an established option in the Sports & Fitness space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Active&Fit has low AI-search visibility, scoring 11/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 15, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Active&Fit official site
Active&Fit scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Active&Fit official site
Active&Fit can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Active&Fit official site
Active&Fit is a fitness membership program that gives members access to a large network of gyms and fitness centers across the country for a flat, low monthly fee. It is designed to make fitness more accessible and affordable compared to traditional single-gym memberships.
Sources: Active&Fit official site
Active&Fit connects members to a nationwide network of participating gyms and fitness centers through a single membership. Rather than requiring a contract with one specific gym, it allows members to work out at multiple locations within its network for one monthly cost, aiming to increase flexibility and affordability for fitness access.
Sources: Active&Fit official site
Ranked closest to Active&Fit: YYLTT3 (58/100), Wild Lim Catch (58/100), Bayan Run (57/100), Cafe Karak TCG (57/100).
A step up - brands to learn from: Yellow Dog Software (71/100), WWIN (71/100).
Category leader: Complex (97/100).