Enabling Epigenetics Research
Active Motif (activemotif.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Technology brands, Other brands, in the 58th percentile of 8700 Healthcare brands.
Active Motif is a life science company founded in 1999 and headquartered in Carlsbad, United States. It develops research kits, assays, and biocomputing systems that enable scientists to study gene function, protein interactions, and metabolic pathways. The company specializes in epigenetics and chromatin research, providing tools used by academic researchers, biotechnology firms, and pharmaceutical scientists studying gene regulation and molecular biology.
| Brand Name | Active Motif |
|---|---|
| Domain | activemotif.com |
| Industry | Healthcare, Technology |
| Founded | 1999 |
| Headquarters | Carlsbad |
| Main Competitors | Diagenode, Abcam (85/100), Cell Signaling Technology, EpiGentek, Thermo Fisher Scientific (90/100), Qiagen (88/100), New England Biolabs |
Moz Domain Authority 46/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #932,549 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Active Motif offers research kits, assays and biocomputing systems that help researchers study the function, regulation and interactions between genes, proteins and metabolic pathw…" (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Active Motif?", Claude could identify the brand as of September 2026. Active Motif is a biotechnology company based in Carlsbad, California, that develops tools and kits for epigenetics and gene regulation research, including chromatin analysis, DNA methylation, and ChIP-seq assays. Best known for Epigenetics research reagents and kits, especially ChIP and chromatin analysis products.
When asked "Best brands similar to Active Motif?", Claude would recommend Active Motif as of September 2026. It's a well-known name among life science researchers for epigenetics-focused assay kits and antibodies, so it would come up naturally in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Active Motif's main competitors in Healthcare: Abcam (85/100), Thermo Fisher Scientific (90/100), Qiagen (88/100).
Sources: Brand Analyzer scan
Active Motif offers research kits, assays, and biocomputing systems used to study gene function, protein-protein and protein-DNA interactions, chromatin modifications, and metabolic pathways. Its product lines are centered on epigenetics and molecular biology research applications.
Sources: Active Motif official site
Active Motif is a life science company, founded in 1999 and based in Carlsbad, United States, that develops research kits, assays, and biocomputing systems for molecular biology and epigenetics research.
Sources: Active Motif official site
Active Motif has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Active Motif official site
Active Motif was founded in 1999. Active Motif operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Active Motif is headquartered in Carlsbad. Active Motif operates in the Healthcare category.
Sources: Wikidata
Active Motif creates specialized research tools-including assay kits, reagents, and biocomputing systems-that allow scientists to study gene function, protein interactions, chromatin structure, and metabolic pathways. Its products support workflows in epigenetics and genomics research.
Sources: Active Motif official site
Active Motif scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Active Motif official site
Active Motif can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Active Motif official site
Active Motif's products are used by academic researchers, biotechnology companies, and pharmaceutical scientists working in genetics, epigenetics, and molecular biology research.
Sources: Active Motif official site
Active Motif is known for its focus on epigenetics and chromatin research, offering specialized assay kits and genomics products designed to help researchers study gene regulation and molecular biology with precision.
Sources: Active Motif official site
Active Motif scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Active Motif has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #932,549 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Active Motif from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Active Motif: Active Care Group (78/100), Achedaway (78/100), ADInstruments (78/100), IEA Training (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.