Quality housewares made for life
Addis (addis.co.uk) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Other brands, in the 80th percentile of 17940 E-commerce brands.
Addis is a British housewares company with a 240-year heritage, founded in 1886, that designs, manufactures, and supplies cleaning, kitchen, and home organization products. It positions itself as a trusted, independent, international brand focused on durable, practical, and affordable solutions for households. The company emphasizes long-standing craftsmanship combined with innovation to deliver lasting value to customers seeking reliable home products.
| Brand Name | Addis |
|---|---|
| Domain | addis.co.uk |
| Industry | E-commerce, Manufacturing |
| Founded | 1886 |
| Headquarters | African Union |
| Main Competitors | Wham, Curver (75/100), Rubbermaid (86/100), Vileda (85/100), Brabantia (80/100), Joseph Joseph (89/100), OXO (90/100), Lakeland (90/100) |
Moz Domain Authority 37/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Addis appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Addis: Quality housewares made for life. Explore cleaning, kitchen, and home organization solutions." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Angular.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Addis?", Claude could identify the brand as of October 2026. Addis is a long-established British household goods brand best known for plastic home essentials like laundry baskets, washing-up bowls, bins, and storage boxes, sold through its own site and major UK retailers. Best known for practical plastic household items such as laundry baskets and washing-up bowls.
When asked "Best brands similar to Addis?", Claude would recommend Addis as of October 2026. It's a trusted, widely recognized UK household brand often suggested for affordable, durable home storage and cleaning essentials.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Addis's main competitors in E-commerce: Curver (75/100), Rubbermaid (86/100), Vileda (85/100), Brabantia (80/100), Joseph Joseph (89/100).
Sources: Brand Analyzer scan
Addis has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 58, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Addis official site
Addis was founded in 1886. Addis operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Addis is headquartered in African Union. Addis operates in the E-commerce category.
Sources: Wikidata
Addis scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Addis official site
Addis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Addis official site
Addis offers housewares products across three main categories: cleaning, kitchen, and home organization/storage. These products are designed to be durable, practical, and affordable for everyday household use.
Sources: Addis official site
Addis is a British housewares company with a 240-year heritage, founded in 1886. It operates as an independent, international manufacturer and supplier of cleaning, kitchen, and home organization products, positioning itself as a trusted brand combining traditional craftsmanship with product innovation.
Sources: Addis official site
Addis designs, manufactures, and supplies housewares, focusing on cleaning, kitchen, and home organization products. The company aims to deliver durable, practical, and affordable solutions that provide lasting value to households.
Sources: Addis official site
Addis scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Addis has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify Addis from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Addis: Adanola (83/100), ACV Auctions (83/100), Minty (83/100), AdultFriendFinder (83/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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