Allt inom outdoor & äventyr
Addnature (addnature.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, in the 57th percentile of 14204 E-commerce brands.
Addnature is a Swedish online retailer specializing in outdoor equipment for climbing, running, hiking, and skiing. The company sources products from leading global outdoor brands and positions itself as an expert-driven e-commerce platform. It emphasizes fast delivery and a 30-day free return policy, targeting outdoor enthusiasts and adventurers who seek quality, expert-curated gear for their activities.
| Brand Name | Addnature |
|---|---|
| Domain | addnature.com |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Bergfreunde, Outnorth, Naturkompaniet, Campz, Backcountry (74/100), XXL Sport & Villmark |
Moz Domain Authority 35/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #387,084 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Upplev äventyret med Addnature. Vi har utrustningen för klättring, löpning, vandring och skidåkning från världens ledande märken. Handla med expertis, snabb leverans och 30 dagars …" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Addnature?", Claude could identify the brand as of September 2026. Addnature is a Swedish e-commerce retailer specializing in outdoor and sports equipment, selling gear for hiking, camping, skiing, climbing, and other outdoor activities from a wide range of established brands. Best known for Online retail of outdoor and adventure sports gear across Scandinavia and Europe.
When asked "Best brands similar to Addnature?", Claude would recommend Addnature as of September 2026. It's a well known Scandinavian outdoor gear retailer with a broad brand selection, so it fits naturally in a list of top outdoor e-commerce sites.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Addnature offers outdoor equipment and gear for climbing, running, hiking, and skiing. The products are sourced from the world's leading outdoor brands, and the company provides related services such as fast delivery and a 30-day free return policy.
Sources: Addnature official site
Addnature is an online retailer that sells outdoor equipment for activities such as climbing, running, hiking, and skiing. It sources products from leading global outdoor brands and operates as an e-commerce platform focused on the outdoor and adventure sports market.
Sources: Addnature official site
Addnature has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 35, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Addnature official site
Addnature sells outdoor gear and equipment online, covering categories such as climbing, running, hiking, and skiing. It curates products from the world's leading outdoor brands and provides services including fast delivery and a 30-day free return policy to support customers in equipping themselves for outdoor adventures.
Sources: Addnature official site
Addnature scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Addnature official site
Addnature can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Addnature official site
Addnature is used by outdoor enthusiasts and adventurers who participate in activities such as climbing, running, hiking, and skiing. These customers value expertise in product selection and seek quality equipment from leading global outdoor brands.
Sources: Addnature official site
Addnature is known for offering expert-curated outdoor equipment from leading global brands, specifically catering to climbing, running, hiking, and skiing enthusiasts. It is also recognized for its customer-friendly policies, including fast delivery and 30 days of free returns.
Sources: Addnature official site
Addnature scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Addnature has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #387,084 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 35/100. In a live check, Claude could already identify Addnature from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Addnature: Adam's Polishes (79/100), Ace Grading (79/100), Adina Eden (79/100), Adulttoymegastore USA (79/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.