The easiest way to book event suppliers
Add to Event (addtoevent.co.uk) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Marketing & Advertising brands, Travel & Hospitality brands, Other brands, in the 70th percentile of 6531 Marketing & Advertising brands.
Add to Event (addtoevent.co.uk) is a UK-based online marketplace that connects event organisers with professional suppliers. Users submit details of their event-such as a wedding, party, or corporate function-and the platform matches them with relevant suppliers, including caterers, bar services, and marquee providers. The site's stated mission is to connect organisers with the UK's best trusted suppliers quickly and easily, simplifying the process of finding and booking reliable event services for both individuals and businesses.
| Brand Name | Add to Event |
|---|---|
| Domain | addtoevent.co.uk |
| Industry | Marketing & Advertising, Travel & Hospitality |
| Main Competitors | Bark (91/100), Poptop, Hitched (74/100), Bridebook (80/100), Thumbtack (94/100), Checkatrade (90/100) |
Moz Domain Authority 33/100 vs category average 39 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Submit your event details and reach out to thousands of professional suppliers ready to help with your event." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare, Drupal.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Add to Event?", Claude could identify the brand as of September 2026. Add to Event is a UK-based service that provides 'add to calendar' buttons and links for websites and email marketing, letting event organizers make it easy for attendees to add events to Google, Outlook, Apple, and other calendar apps. Best known for Add-to-calendar button/link generation tools for event marketing emails and websites.
When asked "Best brands similar to Add to Event?", Claude would recommend Add to Event as of September 2026. It's a well-known, practical niche tool in event marketing that I'd mention if someone specifically asked about calendar integration solutions for events.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Add to Event's main competitors in Marketing & Advertising: Bark (91/100), Hitched (74/100), Bridebook (80/100), Thumbtack (94/100), Checkatrade (90/100).
Sources: Brand Analyzer scan
Add to Event has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 36, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Add to Event official site
Add to Event offers an online marketplace service where event organisers can submit details about their event and connect with professional suppliers. The types of suppliers available through the platform include caterers, bar services, and marquee providers, among others catering to weddings, parties, and corporate events in the UK.
Sources: Add to Event official site
Add to Event scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Add to Event official site
Add to Event is a UK-based online marketplace and directory service that connects people planning weddings, parties, and corporate events with professional event suppliers. Organisers submit details about their event, and the platform matches them with suppliers such as caterers, bar services, and marquee providers who can help fulfill their needs.
Sources: Add to Event official site
Add to Event allows event organisers to submit details about their upcoming wedding, party, or corporate event, and then connects them with thousands of professional UK-based suppliers who can provide relevant services. This includes helping users find and reach out to suppliers such as caterers, bar service providers, and marquee companies, streamlining the process of sourcing trusted vendors for an event.
Sources: Add to Event official site
Add to Event can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Add to Event official site
Add to Event is used by individuals and businesses in the UK who are planning weddings, parties, or corporate events and need to find and hire event suppliers. This includes people organising private celebrations as well as businesses coordinating corporate functions, all seeking services like catering, bar provision, or marquee hire.
Sources: Add to Event official site
Add to Event is known for being a marketplace that connects UK event organisers with a wide network of professional suppliers, including caterers, bar services, and marquee providers, for weddings, parties, and corporate events. It is positioned as a go-to platform for simplifying supplier discovery and outreach for event planning.
Sources: Add to Event official site
Add to Event scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Add to Event has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 33/100. In a live check, Claude could already identify Add to Event from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Add to Event: ActiveProspect (81/100), ActivEngage (81/100), Advice Local (81/100), JuicyAds (81/100).
A step up - brands to learn from: WayUp (91/100), Vtiger (91/100).
Category leader: Accenture (97/100).
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