Heute einen Job finden, bewerben, wachsen
Adecco (adecco.de) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 62nd percentile of 37682 Other brands.
Adecco is a Swiss multinational human resource consulting company, founded in 1997 and headquartered in Zurich. It operates in Germany via adecco.de, helping job seekers find suitable positions and assisting companies in recruiting qualified personnel. The platform offers AI-supported job search, allowing applicants to upload their CV and receive matching job offers, backed by a network of branch offices and partner companies. Adecco combines digital technology with personal advisory support for both job seekers and businesses across industries.
| Brand Name | Adecco |
|---|---|
| Domain | adecco.de |
| Industry | Other |
| Founded | 1997 |
| Headquarters | Zurich |
| Main Competitors | Randstad (82/100), ManpowerGroup (88/100), Hays (86/100), Robert Half (91/100), Kelly Services (89/100) |
Moz Domain Authority 42/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #869,324 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Heute einen Job finden, bewerben, wachsen. Infos zu ➞ AÜG ➞ Tarifvertrag ➞ Jobsuche ➞ Niederlassungen und über 4000 neue Stellen." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, React.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Adecco?", Claude could identify the brand as of September 2026. Adecco is one of the world's largest staffing and HR services companies, providing temporary staffing, permanent placement, and workforce solutions across many industries. Adecco.de is the German branch of the Swiss-headquartered Adecco Group. Best known for Being one of the largest temporary employment and recruitment agencies globally.
When asked "Best brands similar to Adecco?", Claude would recommend Adecco as of September 2026. It's a major, well established name in staffing and HR services, so it would naturally come up alongside competitors like Randstad and Manpower.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Adecco's main competitors in Other: Randstad (82/100), ManpowerGroup (88/100), Hays (86/100), Robert Half (91/100), Kelly Services (89/100).
Sources: Brand Analyzer scan
Adecco has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 58, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Adecco official site
Adecco was founded in 1997. Adecco operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Adecco is headquartered in Zurich. Adecco operates in the Other category.
Sources: Wikidata
Adecco scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Adecco official site
Adecco offers personnel consulting and staffing services, including AI-supported job search where users upload their resume to receive matching job listings, job placement across various industries, and support for companies seeking qualified employees through its branch network and partner organizations.
Sources: Adecco official site
Adecco is a Swiss multinational human resource consulting company headquartered in Zurich, founded in 1997. It operates as a personnel service provider, offering job placement and staffing services to both individuals seeking employment and companies seeking qualified workers, including in Germany through adecco.de.
Sources: Adecco official site
Adecco helps job seekers find suitable positions and assists companies in recruiting qualified personnel. It provides AI-supported job search tools where applicants can upload their CV and instantly receive matching job offers, supported by a network of branch offices and premium partners.
Sources: Adecco official site
Adecco can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Adecco official site
Adecco is used by job seekers across all industries looking for employment opportunities, as well as by companies seeking to recruit qualified personnel for their workforce needs.
Sources: Adecco official site
Adecco is known for being a leading human resource consulting and staffing company that combines modern technology, such as AI-driven job matching, with personal support through a wide network of local branches, connecting job seekers with employers across various industries.
Sources: Adecco official site
Adecco scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Adecco has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #869,324 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Adecco from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Adecco: Adayptus (76/100), Actuary List (76/100), adelphi (76/100), Adenia (76/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.