Vi matcher riktig person med riktig jobb
Adecco (adecco.no) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 82nd percentile of 41356 Other brands.
Adecco is a Swiss multinational human resource consulting company founded in 1997 and headquartered in Zurich. In Norway, it operates through adecco.no, connecting job seekers with employers by providing staffing and recruitment solutions across various industries. The company positions itself as a reliable partner for businesses seeking workforce solutions and for individuals pursuing new career opportunities throughout Norway.
| Brand Name | Adecco |
|---|---|
| Domain | adecco.no |
| Industry | Other |
| Founded | 1997 |
| Headquarters | Zurich |
| Main Competitors | Randstad (82/100), ManpowerGroup (88/100), Kelly Services (89/100), Experis (87/100), Academic Work (76/100), Proffice |
Ranked #2,040,878 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Adecco has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Trenger du hjelp med bemanning eller rekruttering? Vi matcher riktig person med riktig jobb. Kontakt oss i dag!" (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, React.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Adecco?", Claude could identify the brand as of November 2026. Adecco is a global staffing and HR services company, originally formed from the 1996 merger of Swiss firm Adia and French firm Ecco, and adecco.no is its Norwegian branch offering recruitment, temporary staffing, and workforce solutions. It's part of the larger Adecco Group, one Best known for Being one of the world's largest staffing and recruitment agencies.
When asked "Best brands similar to Adecco?", Claude would recommend Adecco as of November 2026. It's a major, well-established name in staffing and HR services, so it would naturally come up alongside competitors like Randstad and Manpower.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Adecco's main competitors in Other: Randstad (82/100), ManpowerGroup (88/100), Kelly Services (89/100), Experis (87/100), Academic Work (76/100).
Sources: Brand Analyzer scan
Adecco has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 4, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Adecco official site
Adecco was founded in 1997. Adecco operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Adecco is headquartered in Zurich. Adecco operates in the Other category.
Sources: Wikidata
Adecco scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Adecco official site
Adecco is a Swiss multinational human resource consulting company founded in 1997 and headquartered in Zurich. It operates in Norway via adecco.no, offering staffing and recruitment services to businesses and job seekers across the country.
Sources: Adecco official site
Adecco connects job seekers with employers by providing tailored staffing and recruitment solutions. It matches candidates to suitable job positions and helps businesses across various industries in Norway find qualified personnel.
Sources: Adecco official site
Adecco can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Adecco official site
Adecco offers staffing and recruitment services, including matching job seekers with employment opportunities and helping companies find qualified personnel across a broad range of industries in Norway.
Sources: Adecco official site
Adecco is used by job seekers looking for new employment or career opportunities, as well as by businesses in Norway that need staffing and recruitment assistance across various industries.
Sources: Adecco official site
Adecco scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Adecco has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,040,878 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Adecco from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Adecco: Addison Group (80/100), Ada Diamonds (80/100), Adecoagro (80/100), A. Duie Pyle (80/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.