Rätt person, rätt arbetsplats
Adecco (adecco.se) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 52nd percentile of 17869 Other brands.
Adecco is a Swiss multinational human resource consulting company, founded in 1997 and headquartered in Zurich. In Sweden, operating as adecco.se, it provides staffing and recruitment solutions, matching job seekers with employers across the country. The company manages the full recruitment process, from candidate search to hiring, leveraging decades of experience in the Swedish labor market. Adecco positions itself as a reliable partner for both job seekers and companies seeking staffing or recruitment support nationwide.
| Brand Name | Adecco |
|---|---|
| Domain | adecco.se |
| Industry | Other |
| Founded | 1997 |
| Headquarters | Zurich |
| Main Competitors | Randstad (82/100), ManpowerGroup (88/100), Manpower Sweden, Academic Work (78/100), Poolia, StudentConsulting, Bravura (74/100), Randstad Sweden |
Moz Domain Authority 37/100 vs category average 38 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,948,434 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Med många års gedigen erfarenhet i ryggen matchar vi rätt person med rätt arbetsplats. Oavsett var i landet du befinner dig hjälper vi dig med dina behov." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, React.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Adecco?", Claude could identify the brand as of September 2026. Adecco is a global staffing and HR services company, originally Swiss/French, offering temporary staffing, recruitment, and workforce solutions. Adecco.se is its Swedish branch, connecting job seekers with employers across various industries in Sweden. Best known for Being one of the world's largest staffing and recruitment agencies.
When asked "Best brands similar to Adecco?", Claude would recommend Adecco as of September 2026. It's a major, well-established name in staffing and HR services, so it would naturally come up alongside competitors like Randstad and ManpowerGroup.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Adecco's main competitors in Other: Randstad (82/100), ManpowerGroup (88/100), Academic Work (78/100), Bravura (74/100).
Sources: Brand Analyzer scan
Adecco has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 22, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Adecco official site
Adecco was founded in 1997. Adecco operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Adecco is headquartered in Zurich. Adecco operates in the Other category.
Sources: Wikidata
Adecco offers staffing (bemanning) and recruitment (rekrytering) services, covering the complete process from candidate search to final employment placement, catering to companies seeking personnel and individuals seeking job opportunities throughout Sweden.
Sources: Adecco official site
Adecco scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Adecco official site
Adecco is a Swiss multinational human resource consulting company, founded in 1997 and headquartered in Zurich. It operates globally, including in Sweden via adecco.se, offering staffing and recruitment services.
Sources: Adecco official site
Adecco provides staffing and recruitment solutions, matching job seekers with employers. In Sweden, it manages the entire hiring process-from candidate search to final placement-serving both companies seeking staff and individuals looking for job opportunities across the country.
Sources: Adecco official site
Adecco can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Adecco official site
Adecco's services are used by job seekers looking for new career opportunities and by companies across Sweden that require assistance with recruitment and staffing.
Sources: Adecco official site
Adecco is known for its long-standing presence in the human resources and staffing industry, with decades of experience in the Swedish labor market. It is recognized as a major global HR consulting company originating from Switzerland.
Sources: Adecco official site
Adecco scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Adecco has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,948,434 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Adecco from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Adecco: Adbri (75/100), Adani Green Energy Limited (75/100), AdvantaClean (75/100), Advanta Seeds (75/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zucchetti (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.