Supporting safety, efficiency and compliance
UK Hydrographic Office (Admiralty) (admiralty.co.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Technology brands, Travel & Hospitality brands, in the 69th percentile of 10977 Government brands.
The UK Hydrographic Office (UKHO), trading as Admiralty, is a UK organisation that has provided navigational information for over 225 years. It produces authoritative hydrographic data and Admiralty-branded products to support safe, compliant and efficient maritime navigation. Its work covers data collection from seabed to surface, serving mariners, shipping fleets, maritime organisations and government bodies worldwide. The UKHO positions itself as a trusted authority in maritime navigation data, aiding decision-making for global maritime operations.
| Brand Name | UK Hydrographic Office (Admiralty) |
|---|---|
| Domain | admiralty.co.uk |
| Industry | Government, Technology |
| Main Competitors | NOAA Office of Coast Survey, Canadian Hydrographic Service (58/100), Australian Hydrographic Service, Jeppesen Marine (84/100), C-MAP (87/100), Navionics (87/100), PRIMAR (82/100) |
Moz Domain Authority 53/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #105,777 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
UK Hydrographic Office (Admiralty) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "For over 225 years, the UK Hydrographic Office (UKHO) has delivered accurate and timely navigational information that supports decision making for safe, compliant and efficient mar…" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, Drupal, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is UK Hydrographic Office (Admiralty)?", Claude could identify the brand as of October 2026. The UK Hydrographic Office, trading as Admiralty, is the UK government agency that produces nautical charts, publications and navigational data for maritime safety worldwide, used by both commercial shipping and naval forces. Best known for Producing Admiralty nautical charts and maritime navigation data.
When asked "Best brands similar to UK Hydrographic Office (Admiralty)?", Claude would recommend UK Hydrographic Office (Admiralty) as of October 2026. It's one of the most authoritative and widely used providers of nautical charts and hydrographic data globally, so it would naturally come up alongside agencies like NOAA's Office of Coast Survey.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UK Hydrographic Office (Admiralty)'s main competitors in Government: Canadian Hydrographic Service (58/100), Jeppesen Marine (84/100), C-MAP (87/100), Navionics (87/100), PRIMAR (82/100).
Sources: Brand Analyzer scan
UK Hydrographic Office (Admiralty) has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 50, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
UK Hydrographic Office (Admiralty) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
UK Hydrographic Office (Admiralty) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
UK Hydrographic Office (Admiralty) scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UK Hydrographic Office (Admiralty) has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (48/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #105,777 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify UK Hydrographic Office (Admiralty) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to UK Hydrographic Office (Admiralty): Alberta.ca (78/100), Ad Hoc (78/100), Advanced HPC (78/100), ADVAN (78/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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