Protect your home with ADT
ADT (adt.co.uk) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, Technology brands, Other brands, in the 97th percentile of 3676 Real Estate brands.
ADT (adt.co.uk) is a home security company operating in the UK, offering security systems designed to protect homeowners and their families. The brand emphasizes over 150 years of experience in the security industry and highlights partnerships such as one with Arsenal Football Club. ADT positions itself as a heritage-driven, dependable provider of home security solutions, targeting UK homeowners seeking trusted, professional protection for their homes and possessions.
| Brand Name | ADT |
|---|---|
| Domain | adt.co.uk |
| Industry | Real Estate, Technology |
| Main Competitors | Verisure, SimpliSafe, Yale (79/100), Ring (70/100), Chubb (82/100), Banham (84/100) |
Moz Domain Authority 49/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #688,201 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
ADT has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Protect your home with ADT" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ADT?", Claude could identify the brand as of September 2026. ADT is a well-known security company providing burglar alarms, fire safety systems, and monitored home and business security solutions, with adt.co.uk representing its UK operations; it's not actually a real estate company, which seems to be a miscategorization. Best known for Monitored home and business security alarm systems.
When asked "Best brands similar to ADT?", Claude would recommend ADT as of September 2026. ADT is one of the most recognized names in security systems, so I'd mention it if asked about security brands, though it doesn't fit a real estate category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ADT's main competitors in Real Estate: Yale (79/100), Ring (70/100), Chubb (82/100), Banham (84/100).
Sources: Brand Analyzer scan
ADT has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 42, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ADT official site
ADT scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ADT official site
ADT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ADT official site
ADT scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ADT has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (42/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #688,201 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ADT from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ADT: 1stDibs (88/100), Wavin (89/100), Aldar (88/100), Arcadis (88/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), Taskrabbit (91/100).
Category leader: SketchUp (97/100).
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