Innovating work and workspaces
Fellowes (aeramaxpro.com) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Manufacturing brands, Technology brands, Healthcare brands, in the 21st percentile of 30998 Manufacturing brands.
Fellowes is an American manufacturer of office products founded in 1917 and headquartered in Itasca, Illinois. The company designs equipment intended to improve workplace productivity, safety, and health, including document shredders, workstation accessories, and air purification systems marketed under the AeraMax Pro brand. Fellowes positions itself as a global leader in workplace solutions, serving businesses, facility managers, and professionals who need reliable office equipment and air quality products.
| Brand Name | Fellowes |
|---|---|
| Domain | aeramaxpro.com |
| Industry | Manufacturing, Technology |
| Founded | 1917 |
| Headquarters | Itasca |
| Main Competitors | ACCO Brands (83/100), 3M (88/100), Honeywell (70/100), IQAir (92/100), Blueair (85/100), Camfil (86/100) |
Fellowes has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To create innovative products that improve the way people work and live." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fellowes?", Claude could identify the brand as of November 2026. Fellowes is a manufacturer best known for office products like paper shredders, laminators, and air purifiers; AeraMax Pro is their commercial/professional line of air purification systems used in offices, schools, and healthcare settings. Best known for Paper shredders and office equipment, with AeraMax Pro being their commercial air purifier line.
When asked "Best brands similar to Fellowes?", Claude would recommend Fellowes as of November 2026. Fellowes is a well-established name in office equipment and their AeraMax Pro air purifiers are commonly recommended in commercial air purification discussions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fellowes's main competitors in Manufacturing: ACCO Brands (83/100), 3M (88/100), Honeywell (70/100), IQAir (92/100), Blueair (85/100).
Sources: Brand Analyzer scan
Fellowes has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 4, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fellowes official site
Fellowes was founded in 1917. Fellowes operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fellowes is headquartered in Itasca. Fellowes operates in the Manufacturing category.
Sources: Wikidata
Fellowes scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fellowes official site
Fellowes is an American manufacturer of office products, founded in 1917 and headquartered in Itasca, Illinois. It produces equipment for workplace productivity and health, including the AeraMax Pro line of commercial air purifiers.
Sources: Fellowes official site
Fellowes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fellowes official site
Fellowes offers office products and workplace solutions, including document shredders, workstation and ergonomic accessories, and air purification systems marketed under the AeraMax Pro brand for commercial and industrial air quality management.
Sources: Fellowes official site
Fellowes designs and manufactures office and workplace products, including equipment for document handling, workstation ergonomics, and air quality management. Its AeraMax Pro division focuses specifically on commercial and industrial air purification systems intended to improve indoor air quality in workplaces.
Sources: Fellowes official site
Fellowes is known for manufacturing office equipment such as shredders and workstation accessories, as well as its AeraMax Pro line of professional-grade air purifiers used in commercial and industrial settings.
Sources: Fellowes official site
Fellowes products are used by businesses, facility managers, and professionals who need office equipment and workplace air quality solutions, particularly in commercial and industrial environments.
Sources: Fellowes official site
Fellowes scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fellowes has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fellowes from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fellowes: Aemetis (69/100), Advanced Plating (69/100), Aerodyne Group (69/100), Afognak Native Corporation (69/100).
A step up - brands to learn from: Ed. Züblin AG (71/100), ZOONLAB (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.