Enabling a more sustainable future
Aspen Aerogels (aerogel.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Manufacturing brands, Technology brands, in the 86th percentile of 5902 Energy & Utilities brands.
Aspen Aerogels is an American materials technology company headquartered in Northborough, Massachusetts, founded in 2001. It develops and manufactures aerogel-based insulation products that provide thermal performance, acoustic attenuation, and fire protection. The company serves energy-intensive industries such as LNG, refining, petrochemicals, and battery manufacturing, positioning its Aerogel Technology Platform as a solution for energy conservation, storage, and sustainability challenges.
| Brand Name | Aspen Aerogels |
|---|---|
| Domain | aerogel.com |
| Industry | Energy & Utilities, Manufacturing |
| Founded | 2001 |
| Headquarters | Northborough |
| Main Competitors | Cabot Corporation (83/100), Armacell (83/100), JIOS Aerogel, Evonik Industries (88/100), BASF (82/100), Microtherm |
Moz Domain Authority 49/100 vs category average 40 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Aspen Aerogels appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Our Aerogel Technology Platform enables a more sustainable future. Discover how we are making a difference in energy conservation & storage." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on LinkedIn, YouTube, Facebook, X (Twitter), Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Aspen Aerogels?", Claude could identify the brand as of September 2026. Aspen Aerogels is a Massachusetts-based company that manufactures aerogel insulation materials, primarily used in industrial energy infrastructure, building insulation, and more recently electric vehicle battery thermal barriers. Best known for Making aerogel insulation, particularly its PyroThin thermal barrier product used in EV battery packs.
When asked "Best brands similar to Aspen Aerogels?", Claude would recommend Aspen Aerogels as of September 2026. It's a leading and well-known name in aerogel technology, especially relevant given its growing role in EV battery safety and industrial insulation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Aspen Aerogels's main competitors in Energy & Utilities: Cabot Corporation (83/100), Armacell (83/100), Evonik Industries (88/100), BASF (82/100).
Sources: Brand Analyzer scan
Aspen Aerogels has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 46, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Aspen Aerogels official site
Aspen Aerogels was founded in 2001. Aspen Aerogels operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Aspen Aerogels is headquartered in Northborough. Aspen Aerogels operates in the Energy & Utilities category.
Sources: Wikidata
Aspen Aerogels scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Aspen Aerogels official site
Aspen Aerogels offers aerogel-based insulation products built on its Aerogel Technology Platform. These materials are designed for thermal performance, acoustic attenuation, and fire protection, serving applications in energy conservation and storage, including uses in LNG, refining, petrochemical processing, and battery manufacturing.
Sources: Aspen Aerogels official site
Aspen Aerogels is a materials technology company headquartered in Northborough, Massachusetts, founded in 2001. It specializes in the design and manufacture of aerogel-based insulation materials used for thermal management, acoustic attenuation, and fire protection in industrial applications.
Sources: Aspen Aerogels official site
Aspen Aerogels develops and produces aerogel insulation products through its Aerogel Technology Platform. These materials provide thermal performance, fire protection, and acoustic attenuation for use in energy-intensive industries such as LNG, refining, petrochemicals, and battery manufacturing, helping companies improve energy efficiency and reduce environmental impact.
Sources: Aspen Aerogels official site
Aspen Aerogels can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Aspen Aerogels official site
Aspen Aerogels is known for pioneering aerogel-based insulation technology used in industrial energy applications, including LNG facilities, petrochemical plants, and battery thermal barrier systems for electric vehicles.
Sources: Aspen Aerogels official site
Aspen Aerogels' products are used by industrial companies and engineers in energy-intensive sectors, including LNG, oil refining, petrochemicals, and battery manufacturing, who require advanced insulation and thermal management solutions to improve energy efficiency and sustainability.
Sources: Aspen Aerogels official site
Aspen Aerogels scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Aspen Aerogels has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (39/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 49/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Aspen Aerogels from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Aspen Aerogels: Advanced Energy United (83/100), AEE (Association of Energy Engineers) (83/100), American Gas Association (83/100), Agilyx (83/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
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