Supporting the Workforce, Promoting Excellence
Association for Physical Education (afPE) (afpe.org.uk) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Sports & Fitness brands, in the 54th percentile of 30352 Education brands.
The Association for Physical Education (afPE) is a UK-based nonprofit subject association founded in 1942. It supports and promotes high-quality physical education by championing the professional workforce that delivers it, offering professional support, standards, and advocacy for PE teachers, educators, schools, and other professionals involved in physical education and school sport across the United Kingdom.
| Brand Name | Association for Physical Education (afPE) |
|---|---|
| Domain | afpe.org.uk |
| Industry | Education, Non-profit |
| Founded | 1942 |
| Main Competitors | Youth Sport Trust (76/100), UK Coaching, SHAPE America (86/100), British Association of Sport and Exercise Sciences (BASES), Sports Leaders UK |
Moz Domain Authority 46/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,534,291 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To support and promote high-quality physical education by championing the professional workforce that delivers it." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Association for Physical Education (afPE)?", Claude could identify the brand as of October 2026. The Association for Physical Education (afPE) is a UK-based subject association that supports teachers and professionals involved in physical education, promoting safe, inclusive, and high-quality PE in schools and colleges across England and the wider UK. Best known for Setting safe practice guidelines and professional standards for physical education teaching in UK schools.
When asked "Best brands similar to Association for Physical Education (afPE)?", Claude would recommend Association for Physical Education (afPE) as of October 2026. It's a well-established, authoritative body in UK PE and school sport, so it would naturally come up if someone asked about leading organizations supporting physical education professionals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Association for Physical Education (afPE)'s main competitors in Education: Youth Sport Trust (76/100), SHAPE America (86/100).
Sources: Brand Analyzer scan
Association for Physical Education (afPE) has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 30, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Association for Physical Education (afPE) official site
Association for Physical Education (afPE) was founded in 1942. Association for Physical Education (afPE) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Association for Physical Education (afPE) scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Association for Physical Education (afPE) official site
The Association for Physical Education (afPE) is a UK nonprofit subject association, founded in 1942, dedicated specifically to physical education. It serves as a professional body supporting PE teachers, educators, and schools across the UK.
Sources: Association for Physical Education (afPE) official site
Association for Physical Education (afPE) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Association for Physical Education (afPE) official site
afPE's services are used by PE teachers, educators, schools, and other professionals involved in physical education and school sport across the United Kingdom.
Sources: Association for Physical Education (afPE) official site
Association for Physical Education (afPE) scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Association for Physical Education (afPE) has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,534,291 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Association for Physical Education (afPE) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Association for Physical Education (afPE): American Education Services (75/100), Arbejderbevægelsens Erhvervsråd (75/100), Aga Khan Academies (75/100), Agapea (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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