Supporting UK farmers and growers
AHDB (ahdb.org.uk) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Government brands, Non-profit brands, in the 88th percentile of 2413 Food & Beverage brands.
AHDB (Agriculture and Horticulture Development Board) is a UK statutory levy board established in 1997 that represents farmers, growers and others in the agricultural supply chain. It provides market intelligence, research, and marketing support across the livestock, dairy, cereals, oilseeds and potato sectors, funded by a statutory levy on industry participants. AHDB's stated mission is to help farmers, growers and the wider supply chain succeed in a changing agricultural landscape.
| Brand Name | AHDB |
|---|---|
| Domain | ahdb.org.uk |
| Industry | Food & Beverage, Government |
| Founded | 1997 |
| Main Competitors | Quality Meat Scotland, Hybu Cig Cymru (Meat Promotion Wales), Livestock and Meat Commission for Northern Ireland, Bord Bia (Irish Food Board), Teagasc |
Moz Domain Authority 61/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #117,952 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
AHDB has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Agriculture and Horticulture Development Board (AHDB) the levy board which represents farmers, growers and others in the supply chain. Find out how we support the livestock, dairy…" (Meta description: 31 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is AHDB?", Claude could identify the brand as of September 2026. AHDB stands for the Agriculture and Horticulture Development Board, a UK levy-funded, non-departmental public body that provides research, market information, and marketing support for farmers and growers in sectors like beef, lamb, pork, dairy, cereals, and potatoes. Best known for Providing market intelligence, levy-funded research, and promotional campaigns for British agriculture and horticulture sectors.
When asked "Best brands similar to AHDB?", Claude would recommend AHDB as of September 2026. It's a well-known and authoritative body in UK agriculture, so it's relevant if someone asks about organizations supporting farmers or food industry data in Britain.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AHDB (Agriculture and Horticulture Development Board) is a statutory levy board in the United Kingdom, established in 1997, that represents farmers, growers, and others across the agricultural and horticultural supply chain. It operates on behalf of the livestock, dairy, cereals, oilseeds, and potato sectors, funded by a statutory levy collected from industry participants.
Sources: AHDB official site
AHDB has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 48, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AHDB official site
AHDB was founded in 1997. AHDB operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
AHDB provides data, market insights, research, and marketing support to help farmers, growers, and supply chain stakeholders succeed in a changing agricultural environment. It works across the livestock, dairy, cereals, and oilseeds sectors, and historically developed and promoted the potato industry in Great Britain. Its activities are funded through a statutory levy paid by industry members.
Sources: AHDB official site
AHDB offers market intelligence and data services, industry research, and marketing initiatives tailored to the livestock, dairy, cereals, oilseeds, and potato sectors. These services are designed to support farmers, growers, and supply chain stakeholders in navigating market conditions and improving industry outcomes.
Sources: AHDB official site
AHDB scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: AHDB official site
AHDB can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AHDB official site
AHDB is known for being the UK's industry-funded levy board that supplies market intelligence, research, and promotional support for the livestock, dairy, cereals, oilseeds, and potato sectors. It is recognized as a trusted source of agricultural market data and analysis for farmers and supply chain stakeholders.
Sources: AHDB official site
AHDB's services are used by farmers, growers, and other stakeholders across the UK's livestock, dairy, cereals, oilseeds, and potato supply chains, including those who pay the statutory levy that funds the organization.
Sources: AHDB official site
AHDB scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AHDB has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #117,952 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify AHDB from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AHDB: Wingstop (86/100), Wilton (86/100), Ahmad Tea (85/100), All-Clad (85/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.