Independent HIV information you can trust
aidsmap (aidsmap.com) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Non-profit brands, Media & Entertainment brands, in the 20th percentile of 18365 Healthcare brands.
aidsmap is a UK-based non-profit website that provides free, independent, evidence-based information and news about HIV. Its mission is to improve the health and rights of people living with and affected by HIV worldwide. Content is created by experts and informed by the lived experiences of people with HIV, serving patients, healthcare professionals, researchers, and advocacy organizations seeking reliable HIV-related information.
| Brand Name | aidsmap |
|---|---|
| Domain | aidsmap.com |
| Industry | Healthcare, Non-profit |
| Headquarters | UK |
| Main Competitors | AVERT (74/100), POZ (88/100), CATIE, UNAIDS (88/100), CDC HIV (88/100), NAM Publications (47/100), HIV.gov (88/100) |
Moz Domain Authority 79/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #68,941 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
aidsmap has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide accurate, independent information about HIV to help improve the health and rights of people living with and affected by HIV worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is aidsmap?", Claude could identify the brand as of October 2026. aidsmap is a UK-based HIV information charity (run by NAM) that provides independent, evidence-based news and educational resources about HIV and AIDS for people living with HIV, healthcare professionals, and the public. Best known for being a trusted independent source of HIV/AIDS news, treatment information, and educational resources, particularly in the UK.
When asked "Best brands similar to aidsmap?", Claude would recommend aidsmap as of October 2026. It's a well-respected, long-standing resource in HIV health information, so I'd mention it if someone asked about reliable HIV/AIDS information sources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
aidsmap's main competitors in Healthcare: AVERT (74/100), POZ (88/100), UNAIDS (88/100), CDC HIV (88/100), NAM Publications (47/100).
Sources: Brand Analyzer scan
aidsmap is a UK-based non-profit website that provides accurate, independent information about HIV. It is run to help improve the health and rights of people living with and affected by HIV worldwide, offering evidence-based content created by experts and informed by the experiences of people living with HIV.
Sources: aidsmap official site
aidsmap has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 30, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: aidsmap official site
aidsmap provides free, evidence-based, and independently verified HIV-related information and news. It produces content aimed at helping people living with or affected by HIV, as well as healthcare professionals, researchers, and advocacy organizations, understand and respond to HIV.
Sources: aidsmap official site
aidsmap scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: aidsmap official site
aidsmap can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: aidsmap official site
aidsmap is used by people living with or affected by HIV, healthcare professionals, researchers, and advocacy organizations seeking reliable, independent HIV-related information.
Sources: aidsmap official site
aidsmap is known for being a trusted, independent, non-profit source of HIV information, combining expert medical knowledge with the lived experiences of people living with HIV to produce accessible, evidence-based content.
Sources: aidsmap official site
aidsmap scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
aidsmap has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #68,941 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify aidsmap from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to aidsmap: AIDS/LifeCycle (69/100), AIA Việt Nam (69/100), Akij Group (69/100), Albatross Projects (69/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.