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Airtm (airtm.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, in the 80th percentile of 6130 Finance brands.
Airtm is a digital payment platform that enables individuals and businesses to send, receive, and withdraw money across borders without relying on traditional banking systems. It targets freelancers, digital entrepreneurs, and individuals in emerging economies who need fast, secure international payment solutions. The platform emphasizes borderless transactions, speed, and security, positioning itself as an alternative to conventional banking for global digital workers and businesses seeking flexible payment options.
| Brand Name | Airtm |
|---|---|
| Domain | airtm.com |
| Industry | Finance, Technology |
| Founded | 1990 |
| Headquarters | Issoire |
| Main Competitors | Payoneer (95/100), Wise (86/100), PayPal (95/100), Remitly (92/100), Skrill (91/100), Paxful |
Moz Domain Authority 52/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #112,026 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Send and receive payments quickly, saf, and without borders. Connect with the world and get paid without limits with Airtm." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Airtm?", Claude could identify the brand as of August 2026. Airtm is a digital wallet and online currency exchange platform, particularly popular in Latin America, that lets users store, send, and convert money between US dollars and local currencies, often used as an alternative to traditional banking or as a way to receive payments from Best known for Peer-to-peer digital dollar wallet used widely across Latin America for currency exchange and cross-border payments.
When asked "Best brands similar to Airtm?", Claude would recommend Airtm as of August 2026. It's a well-known fintech solution for people in Latin America needing dollar-denominated accounts and easy currency conversion, so it fits naturally in discussions of similar finance apps.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Airtm's main competitors in Finance: Payoneer (95/100), Wise (86/100), PayPal (95/100), Remitly (92/100), Skrill (91/100).
Sources: Brand Analyzer scan
Airtm has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 53, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Airtm official site
Airtm was founded in 1990. Airtm operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Airtm is headquartered in Issoire. Airtm operates in the Finance category.
Sources: Wikidata
Airtm scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Airtm official site
Airtm can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Airtm official site
Airtm is a digital payment platform designed to allow individuals and businesses to send, receive, and withdraw money across international borders. It operates in the finance and technology sectors, offering an alternative to traditional banking systems for cross-border transactions.
Sources: Airtm official site
Airtm enables users to send, receive, and withdraw payments globally without the restrictions typically imposed by traditional banks. The platform is built to facilitate fast, secure, cross-border money transfers for individuals and businesses, particularly those operating in emerging economies.
Sources: Airtm official site
Airtm is used by freelancers, digital entrepreneurs, and individuals worldwide, with a particular focus on users in emerging economies who need dependable cross-border payment and withdrawal options.
Sources: Airtm official site
Airtm scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Airtm has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #112,026 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Airtm from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Airtm: Airtel Africa (83/100), ACTICO (83/100), Alchemy (83/100), AllTop (83/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Reuters (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.