Onzichtbare dreigingen zichtbaar maken
AIVD (aivd.nl) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 64th percentile of 11758 Government brands.
AIVD (Algemene Inlichtingen- en Veiligheidsdienst) is the General Intelligence and Security Service of the Netherlands, a government agency founded in 2002. Its task is to identify invisible threats to national security by collecting and analyzing information that other organizations lack the authority or means to gather. AIVD serves the Dutch government, policymakers, and society by making risks and threats visible in order to support national security and protection efforts.
| Brand Name | AIVD |
|---|---|
| Domain | aivd.nl |
| Industry | Government |
| Founded | 2002 |
| Main Competitors | MI5 (79/100), MI6 (SIS) (84/100), BND (Bundesnachrichtendienst), BfV (Bundesamt für Verfassungsschutz) (71/100), DGSE (82/100), CIA (90/100), FBI (90/100) |
Moz Domain Authority 59/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #167,640 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
AIVD has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Website van de Algemene Inlichtingen- en Veiligheidsdienst. De AIVD heeft tot taak om onzichtbare dreigingen voor de nationale veiligheid zichtbaar te maken." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is AIVD?", Claude could identify the brand as of October 2026. AIVD stands for Algemene Inlichtingen- en Veiligheidsdienst, the General Intelligence and Security Service of the Netherlands. It is the Dutch national intelligence agency responsible for domestic and foreign intelligence gathering, counterterrorism, and protecting national secur Best known for Being the Netherlands' main intelligence and security service, similar in role to MI5 in the UK.
When asked "Best brands similar to AIVD?", Claude would recommend AIVD as of October 2026. If someone asks about national intelligence agencies or Dutch government security bodies, AIVD is the primary and most relevant example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AIVD's main competitors in Government: MI5 (79/100), MI6 (SIS) (84/100), BfV (Bundesamt für Verfassungsschutz) (71/100), DGSE (82/100), CIA (90/100).
Sources: Brand Analyzer scan
AIVD is the Algemene Inlichtingen- en Veiligheidsdienst, the General Intelligence and Security Service of the Netherlands. It is a government agency founded in 2002 whose task is to make invisible threats to the national security of the Netherlands visible.
Sources: AIVD official site
AIVD has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 37, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AIVD official site
AIVD was founded in 2002. AIVD operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
AIVD collects and analyzes information to identify and counter threats against the national security of the Netherlands. It carries out intelligence and security tasks that other organizations do not have the authority or capability to perform, making unseen risks and dreigingen (threats) visible for the government and society.
Sources: AIVD official site
AIVD scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: AIVD official site
AIVD can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AIVD official site
AIVD provides intelligence and security services for the Dutch state: it gathers and analyzes information on potential threats to national security and shares findings with the government and relevant organizations to help counter these threats.
Sources: AIVD official site
AIVD's output and services are used by the Dutch government, policymakers, and broader Dutch society, who rely on the agency to identify and address threats to national security.
Sources: AIVD official site
AIVD is known for being the Netherlands' central intelligence and security service responsible for identifying and analyzing threats to national security that are not visible to other government bodies or the public.
Sources: AIVD official site
AIVD scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AIVD has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #167,640 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify AIVD from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AIVD: Agudath Israel of America (77/100), AGERPRES (77/100), American Jewish Congress (77/100), Alberta Health Services (77/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.