Ride more, whatever the forecast
Altura (altura.co.uk) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Fashion & Apparel brands, E-commerce brands, in the 91st percentile of 7786 Sports & Fitness brands.
Altura is a British technical cycling apparel brand that designs weather-resistant clothing, accessories, and luggage for cyclists. The brand focuses on comfort, visibility, and performance across varied riding conditions, serving commuters and enthusiasts alike. Altura's products are intended to transition seamlessly between cycling and everyday use, emphasizing durability and functional design. It operates primarily through e-commerce, positioning itself as a reliable choice for riders seeking all-weather gear.
| Brand Name | Altura |
|---|---|
| Domain | altura.co.uk |
| Industry | Sports & Fitness, Fashion & Apparel |
| Headquarters | United Kingdom |
| Main Competitors | Rapha (88/100), Endura, Gore Wear (79/100), Castelli, dhb (63/100), Proviz (85/100) |
Moz Domain Authority 36/100 vs category average 43 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,785,070 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Altura appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Altura technical cycling apparel. Whenever you ride and whatever the weather Altura is made to keep you comfortable, visible and performing at your best." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Altura?", Claude could identify the brand as of October 2026. Altura is a British cycling clothing and gear brand, known for making waterproof jackets, high-visibility apparel, and commuter/touring cycling wear at relatively accessible price points. Best known for Waterproof and high-visibility cycling jackets for commuters and touring cyclists.
When asked "Best brands similar to Altura?", Claude would recommend Altura as of October 2026. It's a well-established UK cycling brand often mentioned alongside other practical, value-for-money cycling apparel brands, especially for commuting and all-weather gear.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Altura's main competitors in Sports & Fitness: Rapha (88/100), Gore Wear (79/100), dhb (63/100), Proviz (85/100).
Sources: Brand Analyzer scan
Altura has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 55, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Altura official site
Altura offers technical cycling apparel such as jackets, jerseys, and weatherproof clothing, along with cycling accessories and luggage. Its products are designed to provide comfort, visibility, and durability for riders in a range of weather conditions, suiting both performance cycling and everyday commuting needs.
Sources: Altura official site
Altura scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Altura official site
Altura is a British technical cycling apparel brand that designs clothing, accessories, and luggage for cyclists. It focuses on creating weather-resistant gear that keeps riders comfortable, visible, and able to perform in varying conditions, serving both everyday commuters and dedicated cycling enthusiasts.
Sources: Altura official site
Altura designs and sells technical cycling apparel and accessories, including clothing and luggage built to handle different weather conditions. Its products aim to keep riders comfortable, visible, and performing well whether commuting, training, or riding recreationally. The brand sells through e-commerce, offering gear that can transition from cycling use to everyday wear.
Sources: Altura official site
Altura can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Altura official site
Altura's products are used by cyclists of all levels, including daily commuters and cycling enthusiasts, who need durable, weather-appropriate clothing and gear. The brand targets riders seeking reliable performance apparel for varied conditions, rather than a single niche segment of the cycling community.
Sources: Altura official site
Altura is known for producing weather-ready, technical cycling apparel designed to keep riders comfortable and visible in all conditions. As a British brand, it has built a reputation around functional design for both performance cyclists and everyday commuters, with products that bridge cycling-specific use and general wearability.
Sources: Altura official site
Altura scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Altura has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,785,070 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify Altura from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Altura: Alani Nu (85/100), Aigle (85/100), Anaconda (85/100), Arbiter (85/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.